GLOBAL – MAY 5, 2011 -The D&AD Awards, one of the most highly-respected global award shows for design and advertising, has released the full list of nominations and in-book acceptances. All Pencil winners will be announced on June 16 at the Artillery Garden at the HAC in London.
A total of 679 entries made it In Book, with 168 nominees in the running for a D&AD Pencil. In Book is equivalent to a bronze award, while nominated work is at least Yellow Pencil material and equivalent to a silver award.
BBH and Wieden+Kennedy are among the agencies nominated in Digital Advertising, with the subcategory Digital Solution & Use of Social Media receiving the most nominations, with seven entries.
AlmapBBDO received two nominations in Direct for its Music campaign for Billboard and dominated Press with three nominations. DDB Brazil picked up two nods in Outdoor for its FedEx "Neightbors" work. Y&R New York and Euro RSCG New York led in Radio with three and four nominations, respectively.
BBDO New York’s "Road Trip for Snickers,” Clemenger BBDO Melbourne’s "Slo Mo," FoxP2 South Africa’s "Love to Meet You" for Drive Dry Initiative and Wieden+Kennedy’s work for Old Spice and Nike are all nominated in T.V. & Cinema.
Aside from the usual frontrunners the United Kingdom and the United States, Germany and Australia were also particularly strong this year in the Professional Awards. Brazil, France, Netherlands, Sweden and South Africa also did well, with double-digit in-book and shortlisted entries.
Asian agencies bagged a total of 11 nominations and 73 in-book entries. Japan is the strongest Asian player with seven nominations and 14 in-book, followed by India with two nominations and 4 in-book, Singapore with a score of one nomination and 17 in-book, Hong Kong of one nomination as well as 12 in-book, and Malaysia with one nomination and six in-book acceptances. Other Asian countries in-book are China (6), the Philippines (5), Indonesia (3) and Thailand (3).
Nike is the most creative client at D&AD this year, with work that will feature in the Annual no less than 11 times. In the Student Awards, 363 students have 224 entries achieving In Book or above status.
