Boracay – In the expanded version of DIWA, the public service advertising competition of The Creative Guild of the Philippines, BBDO Guerrero/Proximity walked away with eight metals, but the lone Gold was awarded to Y&R Philippines for its "Manikako" integrated campaign.
The BBDO Guerrero/Proximity drew most of its two Silvers and six Bronzes from its work on Phil. Association of National Advertiser’s "Ahon" campaign, Phil. National Red Cross "Storm Disaster Appeal" and ChildHope Asia "Cans".
DM9 JaymeSyfu came in a distant third, with one Silver and two Bronzes.
TBWA\Santiago Mangada Puno won a single Silver, and Ace Saatchi & Saatchi and Leo Burnett won a Bronze apiece.
The DIWA trophies were presented at the 2010 Kidlat Awards in Boracay. The entries were judged by the same jury as the Kidlat Awards, plus Ms. Mercedes Zobel of the Ayala Foundation, sponsor of the DIWA.
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