MANILA – Feel the kilig and cry your heart out again as Jollibee launched the Jollibee Studios that houses all their digital content that give us all the feels – aka the well-loved Kwentong Jollibee videos, 14/29: Petsa de Peligro JolliSerye, JolliDance Showdowns, and it latest romance-serye, One True Pair.
Yesterday, Jollibee, the country’s number one fast-food brand, raised the bar in digital marketing with the launching of Jollibee Studios. Jollibee Studios is the first channel of its kind in the Philippine branded entertainment and aims to deliver quality content that is bound to make the viewers cry, laugh, fall in love, and more.
“This all-new entertainment channel stems from the wonderful reception towards our latest digital content that we’ve received not only from our fans online but from global industry leaders,” said Arline Adeva, Jollibee AVP for Brand PR, Communications and Digital. “Even in the past, Jollibee has been known to be quite the storyteller, producing many of the country’s most memorable ads. And today, we raise the bar in storytelling and branded entertainment through Jollibee Studios.”
The latest series, One True Pair, feature romance stories directed by acclaimed hitmakers, Directors JP Habac and Antoinette Jadaone. Two episodes – both revolving around love and perfect pairs – will be serving the most relatable kilig starting November 22, 2018.
“By bringing together the creative and entertainment industry’s top talents, viewers can be sure that the content from Jollibee Studios is not only high-quality, but also features stories told in new, innovative ways,” added Adeva.
To date, the Jollibee Studios YouTube channel boasts of over 247,000 subscribers–making it the most subscribed and most viewed top restaurant brand-owned channel in the Philippines.
During the launch, Google recognized this milestone and awarded Jollibee Studios the YouTube Silver Play Button Award. This recognition is only given to content creators whose channel have reached the 100,000-subscriber mark.
“We earned those figures by ensuring that our content feels authentic, and touch on relatable experiences and situations that illustrate how Jollibee has touched the lives of generations of Filipinos diners,” opined Adeva.
Jollibee has been dubbed a game-changer and the country’s #1 QSR brand in digital engagement. Indeed, the launching of Jollibee Studios is another testament of the 40-year old brand’s dedication in bringing joy to Filipinos with their relatable and heartwarming quality content.