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Young ballerina’s dreams come true in new Spice Smartphones TVC by Ogilvy

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INDIA – As a part of the Spice Smartphones Milaye Sapnon Se campaign, the second brand film goes on to re-establish the power of smartphone technology in a manner that will yet again tug at your heart strings.

This time Spice mobile connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother’s Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance.

Ogilvy India group creative directors Azazul Haque and Mahesh Gharat said: “We needed a story that’s charming, real, fascinating, fresh and most importantly something that can connect with the dreams of small town youth of this nation.”

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“Today’s small town youth wants to experiment, explore, try out new things. Unlike before, they are now exposed to literally an entire world of possibilities because of smartphone technology. They are exposed to new dreams. And Spice Smartphones is there to connect them with that dream world,” they said.

CREDITS

​Spice Retail Limited
Bharat Bambawale  
Sapna Sharma
Atul Saini
Manish Kumar

Creative Team  
Mahesh Gharat
Azazul Haque
Shahnawaz Qadeer
Sandip Gaikwad

Account Management 
Ajay Menon
Roshni Mohan
Karthik Narayan
Neha Agarwal
 
Account Planning 
Vipasha Bhuptani
Aparna Jain

Production House – Good Morning Films
Shashanka Chaturvedi – Director
Robin D’Cruz – Producer

Music –
Pankaj Avasthi

Partner with adobo Magazine

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