ASIA-PACIFIC, BANGKOK, THAILAND, OCTOBER 2011: The Leo Burnett Group Thailand came out top at Adman 2011 on October 13 bagging the prestigious overall winner award Agency of the Year ahead of Ogilvy & Mather and Creative JuiceBangkok, which are in second and third places, respectively.
McCann Worldgroup won Best of Film for its "Khon/Nom/Thung" commercials for the Sexuality Talk program of the Thai Health Promotion Foundation, which was named the Advertiser of the Year. Production House of the Year went to Phenomena. A total of 2 Best of Show, 22 Golds, 67 Silvers and 51 Bronzes were awarded this year.
Contributing to Leo Burnett’s Agency of the Year award were wins including the coveted theme award Seize the Change and a Best of Outdoor & Ambience for “The Organ Story” for True Corporation, which also won two Golds and a Bronze. The agency received a total of 1 Best of Show, 7 Golds, 5 Silvers and 6 Bronzes. It also picked up the inaugural People’s Vote award for its Panyee FC campaign for TMB, which also garnered four Golds and a Silver.
Said Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific,” This prestigious recognition is testament that Leo Burnett Thailand is not only the fastest growing agency in the market but also the most creative. The success comes as a result of our continuous investment in people and relentless pursuit for creative excellence.”
Said On-Usa Lamliengpol, Chairman, The Leo Burnett Group Thailand," For a market that has long been known for its strength in Print and TV work, it is significant that our wins at Adman this year are for work across categories including digital and interactive media – which is aligned with where the rest of the world is going towards. We are very proud to be recognized for being the leading trend in Thailand in creating winning work beyond our traditional strengths and into the categories of tomorrow.”
A total of 750 entries were submitted to Adman Awards 2011, which is currently on its 8th year, representing a 10% increase in submission from last year.
View the full list of winners here.
