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Y&R Indonesia announces slew of new business wins

JAKARTA – Y&R Group Indonesia has announced four major new business wins, namely Pizza Hut Delivery, UOB Bank, Vivo, and yet another brand for existing client Mayora.

A team effort between Y&R and VML sees Pizza Hut Delivery award the Group its branding, above-the-line, and digital duties following a multi-agency pitch.

Creative-focused wins see Y&R appointed to handle UOB Bank’s credit card repositioning and Vivo’s launch of its new V5 smartphone.


And existing client Mayora Group, one of Indonesia’s biggest FMCG companies, has added biscuit brand Slai Olai to Y&R’s existing portfolio of major Mayora brands including Beng Beng, Roma Wafer, and Kopiko.

“It’s great to end the year with these stellar business wins for such exciting brands,” said Matthew Collier, CEO, Y&R Group Indonesia. “It also shows that our commitment to expanding capabilities across digital with VML, and shopper with Labstore, is reaping its rewards. Congrats to our entire team on these successes.”

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