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Y&R Indonesia appoints Upasana Dua as Head of Planning

JAKARTA – Y&R Group Indonesia today announced both the appointment of Upasana Dua as Head of Planning, plus the upcoming launch of 2017 BrandAssetValuator® (BAV®) proprietary data for Indonesia.

A brand strategy specialist with some 16 years’ experience across categories, Upasana has headed up planning at both country and regional levels on iconic brands including Oreo, Horlicks, Kraft and NIVEA. Her extensive FMCG experience has revolved around the need to constantly reinvent and strengthen brand message.

Commented Dua, “It’s an exciting time to be joining Y&R Indonesia, following the agency’s considerable new business wins at the end of last year and ahead of the launch of BAV. With people creating their own identities and consumption patterns no longer defined by traditional demographic segmentation, brand marketers need strategic planning and insights now more than ever.”


Y&R will also be launching its 2017 (and fourth) wave of BrandAssetValuator® (BAV®) data for Indonesia. Since its 1993 launch, BAV has become the world’s largest database and model on brand perceptions. It assesses a brand’s health in the marketplace, compares its assets to the competition, and explores the category dynamics in the context of the broader “brandscape” of thousands of brands.

“It’s great to welcome Upasana as Y&R continues to build out its strategy and data capabilities in Indonesia and the region,” said Matthew Collier, CEO, Y&R Group Indonesia. “We also look forward to launching 2017 BAV data for Indonesia. It’s an invaluable tool for mapping comparative perceptions of brands, offering insights for clients and an advantage for Y&R as an industry-leading integrated agency.”

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