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Y&R SG/Campaign Palace Manila, DDB Group NZ win at The One Show 2016 Automobile Ad of the Year Awards

DETROIT – One Show announced on Wednesday the winners of the 2016 Automobile Advertising of the Year Awards at the 2016 North American International Auto Show.

Two agencies from Asia-Pacific were awarded as the best auto ads of the year. Y&R Singapore/Campaign Palace Manila won under the Print and Outdoor category for ‘Test Drive Billboard’, a campaign for Land Rover.

These ‘Test Drive Billboards’ were installed at Bonifacio Global City during the Great British Festival and the opening of the Palace Pool Club, and at Filinvest Alabang’s open parking lot where car enthusiasts actually got to drive the Range Rover Evoque from a terrapod.


This campaign was also shortlisted at Cannes Lions 2015 and won a Bronze Clio.

DDB Group New Zealand’s ‘Reverse April Fool’s’ campaign for BMW, meanwhile, won under the Experiential category. This campaign recently won the Grand Prix for Promo & Activation at Spikes Asia 2015.

Here is the full list of winners:

Print and Outdoor

Campaign: The Test Drive Billboard
Client: Land Rover
Agency: Y&R Singapore / Campaign Palace Manila

Broadcast Television

Campaign: Paper
Client: American Honda Motor Co.
Agency: RPA


Campaign: Technology and Stuff
Client: Chevrolet
Agency: Commonwealth // McCann


Campaign: Reverse April Fool’s
Client: BMW
Agency: DDB Group New Zealand

Online Video

Campaign: A Message to Space
Client: Hyundai Motor Company
Agency: Innocean

Campaign: The Uncrashable Toy Cars
Client: Daimler
Agency: Jung Von Matt

Corporate Social Responsibility

Campaign: Safety Truck
Client: Samsung
Agency: Leo Burnett Argentina

Dealer Advertisements

Campaign: Mister Bunny’s Journey
Client: Ontario Honda Dealers Association
Agency: DS+P

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