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Y&R Singapore extends partnership with TAFEP

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SINGAPORE – Y&R Singapore continues to keep Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) as part of its impressive government client portfolio, which currently includes WDA and Ministry of Manpower, after another successful pitch.

The agency’s partnership with TAFEP spans seven years since Y&R Singapore won its first pitch in 2009.

Just recently, the duo scored two silver metals for the English and Chinese Single Print Ad categories and a bronze for Creative Media at the SPH Link Awards.

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“Having handled such major government clients for over a decade, across long-term and newly-awarded clients, I think it’s safe to say that Y&R Singapore’s Group Account Director Kea Sui Hong, Regional Creative Director Bruce Watt and team are the most experienced in this field,” commented Y&R Singapore Managing Director Melvin Kuek.

Y&R Singapore has also recently won the creative accounts of MOM, Popeye’s and Robinson’s.

“We continue to grow not only our client base but agency capabilities and offerings with LabStore and The Local,” added Kuek.

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