CANNES – Y&R Dubai, continued its partnership with the Interreligious Council in Bosnia and Herzegovina to win Gold in Industry Craft for “One Art,” a poster campaign, showing the similarity of art forms in churches and mosques. The campaign was created to help the Interreligious Council continue their important work of encouraging inter-religious dialogue in this historically conflicted region.

Eight unique posters show the commonalities of the individual religious styles. The book became a medium of peace and was sent to influential leaders including Justin Trudeau and Angela Merkel, as well as to organizers of peace events across the world to show how there’s so much more that unites people than divides them.

“Last year, Y&R Dubai introduced One Book, which compared texts from the Quran and the Bible to show the shared values of Islam and Christianity. The book struck a chord of conciliation around the world, and the Interreligious Council in Bosnia and Herzegovina was encouraged to further the conversation this year.  We are proud that “One Art” has also resonated and contributed to positive discussions that help unite people,” said Tony Granger, Global Chief Creative Officer.

In addition, Y&R agencies have won Lions for

Industry Craft:

  • Y&R Prague, Reporter Magazine campaign (Questioning Neo-Nazism, Questioning War, Questioning Radicalism)
  • Y&R Prague, Reporter Magazine, Questioning Neo-Nazism
  • Y&R Santiago, El Mostrador (Copa America, Pope)
  • 2 Lions, Y&R Mexico, Save the Children, Astronaut

Film Craft:

  • Y&R New Zealand, Heinz, Geoff
  • Y&R Prague, Post Bellum, Untold Stories
  • Y&R Mexico, Save the Children, Survivors
  • Y&R Santiago, Polla Loto campaign (Game, Dog, Nap, Wife)

Y&R is one of the leading and most iconic global advertising agencies. We operate as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that travel across borders. United by a global infrastructure and common tools and technology, all our clients have access to people and resources from everywhere in our network. Y&R has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, Telefonica and Xerox, among many others. Y&R is part of WPP (NYSE: WPPGY).

Subscribe to access more of adobo Magazine Online