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New SilkAir campaign promises “comfort goes a long way”

GLOBAL, SEPTEMBER 24, 2012 – JWT says its new campaign for SilkAir will underscore how the airline makes their passengers feel like special guests in their own homes.
 
Scheduled for launch tomorrow, the campaign will include print brand ads that play up the airline’s emphasis on service. It will remind consumers that “comfort goes a long way” and will encourage them to “experience a journey that’s twice as memorable”.
 
JWT chief creative officer Jun Fukawa said, “SilkAir has one of the highest service standards in the world. Their crew receives an all-rounded training that enables them to deliver a brand of inflight service that’s warm, sincere and welcoming.”
 
SilkAir chief executive Leslie Thng says the campaign “brings to life the hospitality and warmth of our staff, which sets our airline apart. The destination is important, but the journey matters, too.”

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