TORONTO, CANADA – Science driven pet wellness startup SoluPet has tapped global creative collective Forsman & Bodenfors (F&B) as its agency of record. The appointment sets the stage for the commercial debut of SoluPet’s flagship supplement – an innovative product rooted in over a decade of cutting edge pet health research. SoluPet aims to address the growing crisis of Canine Cognitive Dysfunction (CCD), an underdiagnosed yet widespread neurodegenerative condition affecting over 30M dogs in the U.S. alone.
“We’re not just launching a product—we’re launching a movement to give senior dogs more good years,” said Bill Mohri, Founder and CEO of SoluPet. “Choosing Forsman & Bodenfors is a key step in that journey. Their creativity, strategic rigor, and understanding of disruptive brands will help us shape how the world understands pet cognition.”
F&B’s North America Chief Solutions Officer/Managing Director, Julien Bissuel shared, “SoluPet has incredible potential, and during our first conversation, we quickly realized how aligned our visions were, from our approach to business, being growth-oriented, believing in the power of a brand to drive long term growth, and focusing on continuous innovations. A relationship is a true partnership, and in this partnership, I became an advisor on the commercial advisory board where we worked hand in hand on shaping the identity and positioning of their brand. At Forsman we obsess over finding new ways to grow for our clients and applying creativity to solve business problems, values that are essential for a start-up in launch mode.”
SoluPet’s story is deeply personal. Mohri, a seasoned CPG executive with over 25 years of leadership experience at Kraft Foods and Microsoft, was inspired to start the company after watching his beloved dog, Lily, struggle with the effects of dementia. Realizing that current solutions lacked scientific credibility and effectiveness, he set out to build something better.
The F&B campaign will bring SoluPet’s mission to life through brand storytelling, digital outreach, and creative content that elevates the emotional and scientific case for action.
F&B’s full scope of work includes: brand strategy, positioning, values, proposition, RTBs, launch strategy, communication strategy and creative execution, research and testing, packaging design, e-commerce website design and development and media planning.
