ASIA-PACIFIC – AUSTRALIA / NEW ZEALAND, JULY 19, 2013 – Newcomer and independent consumer PR agency Adhesive PR has won the deal to represent the Singapore Tourism Board’s public relations in Australia and New Zealand. The appointment is coming off a 13-way competitive pitch among other Australian based PR agencies.
The win comes with a two-year contract which includes various PR services for Australia and New Zealand and helping the Singaporean tourism board promote across the region with their campaign ‘Get lost and find the real Singapore’.
The Singapore Tourism Board client is a huge win for the one year-old agency. Managing director Mike Maurice said, “The Singapore Tourism Board is a fantastic win for Adhesive PR as it gives the agency the opportunity to work across a number of different disciplines encompassing media relations, social media strategy and events.”
He added, “With Singapore’s position right on our doorstop, many Australians think they ‘know’ Singapore, however many of their preconceptions are inaccurate or out of date. Adhesive PR’s role is to communicate just how much Singapore has changed and continues to do so, encouraging locals to ‘get lost’ and rediscover a myriad of bespoke experiences that have helped position the city-state as the jewel of Asia.”
Sharon Lam, area director, Oceania of Singapore Tourism Board, said: “With our city constantly evolving and offering new experiences for visitors, we wanted to partner with a creative and innovative agency who could devise unique ways and ideas to get people to see the real Singapore they’re missing out on.”
