ASIA-PACIFIC – SINGAPORE, SEPTEMBER 2011 – MPG Singapore has been appointed as the media agency of record for international health club chain Fitness First Gym & Health Club, handling media planning and buying.
The agency won the business after a competitive pitch process that involved three other agencies. Fitness First, which opened in Singapore in September 2003, currently operates 11 clubs in the country.
Sarah See, Marketing Manager of Fitness First Singapore said: “MPG is an established media agency. During the pitch process, the account team was very responsive and showed a thorough understanding of our requirements. We look forward to a good relationship with MPG to build sustained outreach to our stakeholders.”
Commenting on the win, Melvin Lim, CEO of Havas Media Singapore said: “Fitness First is world’s largest health club chain and the fastest growing chain in Singapore as well. It’s a wonderful association for us at MPG and we are looking forward to pushing the brand further in the minds of consumers in Singapore.”
Fitness First Gym & Health Club now has 1.4 million Fitness First members in over 540 clubs worldwide, 140 in the region.
