ASIA-PACIFIC – Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific, announced today, the appointment of Christopher Lyons as Regional Shopper & Retail Marketing Director together with Charlise Chen, as Shopper Marketing Creative Director. Based in Singapore, Lyons and Chen will operate across all markets of Asia Pacific.
In his new role, Lyons has been tasked with the goal to continue to grow Leo Burnett & Arc Shopper Marketing & Retail business and draw on all sizeable opportunities for the agency-network’s clients to win at retail.
Commenting on the appointments, Ziebinski said: “Leo Burnett global network with our deep and the latest Shopper Marketing knowledge and applications will fully support Lyons and his team to achieve our aggressive goals in Asia Pacific. The appointments underline our focus on shopper and retail marketing as one of the pillars of profitable business growth for us and our clients.”
With extensive experience on both sides as a client and an agency professional, Lyons had spent 5 years at Fosters Australia where he was responsible for brand, merchandising and retail growth strategy. He oversaw over 200 store conversions; and under the Foster’s brand umbrella, was responsible its Australian division, which comprised of 130 business units and 270 retail outlets. Following that he went on to join Ogilvy & Mather in Beijing as Asia Regional Business Director – Retail for both Motorola and Michelin. In this role, he was a senior member of the 200 member team and was responsible for the go-to-market retail strategy, channel selection, retail partner programs, pricing, store audits, store formats, merchandising and the whole path to purchase for the Motorola and Michelin brand.
He was subsequently engaged to work on the Dell Business as the Global Retails Lead with focus on North America, China and India in ENFATICO.
Chen began her career working on shopper-dependent businesses including Guiness, Horlicks, Carrefour, Dunhill, Pantene, Head & Shoulders, Pampers and Oral B. Prior to Leo Burnett, Chen has worked in Malaysia, Vietnam and China at agencies including G2/Grey and Saatchi&Saatchi.
