Epson last week chose JWT Singapore over five other agencies to run their regional branding campaign (covering South & Southeast Asia). There was no incumbent.
JWT Singapore has been quietly building up their office – more than doubling staff in one year – to handle regional business from Nokia, Unilever and now Epson. The team will primarily focus on Singapore, Malaysia, India, Thailand and the Philippines.
"We look forward to partnering with Epson to consolidate and streamline their regional marketing communication efforts." said Angus Fraser, Managing Director, JWT Singapore. "We plan to leverage our regional knowledge to take Epson to the next level."
"We invited 5 agencies for this pitch and we felt that JWT’s comprehensive and creative approach made the best sense for us. We were impressed with the passion and commitment displayed by the JWT team," said Vincent Sim, Senior Manager, Marcom & PR of Epson Singapore Pte Ltd.
