GLOBAL – Havas is pleased to announce the acquisition of a majority stake in Ctrl Digital, one of Sweden’s leading specialists in measurement, analytics, and data activation. With this acquisition, Ctrl Digital joins Havas Media Network’s global technology, data, and analytics consultancy, CSA, marking its official launch in Sweden and the Nordics. This strategic move strengthens Havas’ global CSA network and underscores its commitment to helping clients future-proof their business and ensure measurability across the entire effect chain.
Founded in 2018 by Ted Solomon, Ctrl Digital is a consultancy specializing in digital analytics, measurement, and data activation. The company helps organizations build reliable data foundations and transform first-party data into actionable insights across sales and marketing. Working at the intersection of marketing, analytics, and technology, Ctrl Digital supports clients from tracking and cloud-based platforms to advanced modeling and activation in media and CRM systems, all with a strong focus on data quality, privacy, and long-term value creation.
Ted Solomon, CEO & Founder Ctrl Digital
By combining strategic expertise with deep data and technical capabilities, Havas and Ctrl Digital create a unified offer that accelerates client growth and strengthens long-term competitiveness across the Nordics. Ctrl Digital’s strong position in Sweden as a specialist in measurement, data activation, and data-driven marketing reinforces Bizkit Havas, Havas’ local, full-service agency, and further enhances the Havas Village Sweden offer. This integration expands the scope and scale of services and contributes to a stronger, more data-driven Nordic proposition.
“We are thrilled to welcome Ted Solomon and the entire Ctrl Digital team to the Havas family. Their deep expertise further strengthens the global data-powered solutions we deliver for our clients. This acquisition also advances our global strategy as we continue to expand our Converged.AI operating system driven by data, technology, and AI to help clients achieve their objectives with greater precision,” commented Yannick Bolloré, Chairman and CEO of Havas.
“Ctrl Digital’s expertise in measurement, analytics, and data activation makes our offer in Sweden significantly stronger. Their specialist capabilities enhance our integrated model across media, creativity, data, and strategy, and reinforce our ambition to deliver clear business results for clients. This move gives us a unique market position in the Nordics, combining creativity with data-driven precision to create measurable impact,” said Jenny Leeb, CEO of Havas Sweden.
“We’ve built a strong position in Sweden in data and analytics for digital growth, and joining Havas is the natural next step. Their global expertise in CSA and our long-standing collaboration with Bizkit Havas create a clear strategic fit. Together, we gain the scale and platform to expand in the Nordics and Europe while continuing to deliver the measurable business results our clients expect,” added Ted Solomon, founder and CEO of Ctrl Digital.
