MANILA, PHILIPPINES – In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been ranked number one in the Philippines with an overall quali-score of 44 points. This achievement contributed to Omnicom Media being named the best-performing global media group, with top rankings across APAC, North America, EMEA, and LATAM.
Concurrently, Omnicom Media agencies PHD and OMD improved their Vitality scores year-on-year, holding a consistent High profile. Both agencies also grew their client portfolios and received industry recognition for their award-winning work. Meanwhile, Hearts & Science is on a clear upward trajectory as an Emerging agency.
Mary Buenaventura, CEO, Omnicom Media Philippines, said, “Our continued momentum reflects a shift in how we operate. More than just media planners, we are now data scientists, creative strategists, and consumer intelligence experts collaborating to drive impactful growth for our clients and the business. The scale, connected capabilities, and amazing talent that we now have as Omnicom Media will allow us to remain a trusted partner for brands and lead the way in the industry.”
As RECMA notes in its report, Omnicom Media – officially created in December 2025 by the integration of Omnicom Media Group and IPG Mediabrands – is “emerging as the new industry powerhouse”. The leader in Activity Volume/Billings with approximately 30% industry share, Omnicom Media also leads this Diagnostic Report globally with just under 35% of quali-share (approximately 50% higher than the #2 ranked group).
Widely considered the most comprehensive report for analysing media agency performance, the bi-annual RECMA Diagnostics report is based on the evaluation of approximately 700 agencies in 45 markets. Utilising 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by “quali-points” and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile, and Average Profile.
Remaining dominant in APAC and globally: Capping an impressive first 100 Days
In APAC, OMD and PHD ranked number one and number two, respectively, marking the second consecutive year they have collectively held the top two positions. Globally, four of the top 10 best-performing media agencies were Omnicom Media brands, including OMD (ranked #1 for the 11th consecutive report), PHD, Initiative and UM.
Omnicom Media agency brands were dominant in 19 markets, including Indonesia and New Zealand, more than any other media group. Additionally, they achieved a “High” profile in 11 markets, including Australia, China, India, Singapore, Hong Kong, Taiwan, and Thailand.
The report lands as Omnicom Media recently marked its first 100 days, during which the group won key clients, including Menarini and Mandai Wildlife Group in APAC, Century Pacific in the Philippines, and OpenAI and Amazon Music in India, contributing to US$5 billion in new business wins, retentions, and expansions globally.
Omnicom Media also announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest, and Walmart; saw Omnicom’s commerce capabilities receive the highest possible scores in the Forrester Commerce Services Wave evaluation; and paved the way for more than 30 clients to participate in the launch of ChatGPT ads. In recent weeks, trade publications have reported Dyson, Delta, and streaming platform SkyShowtime entrusting their global media investment business to Omnicom Media.
OMD’s lock on number one holds for historic 11th cycle globally
Describing OMD’s 11th top ranking globally as representing a “very comfortable” lead vs. the number two ranked agency, RECMA reported that OMD also showed the greatest consistency of its performance across the 45 markets studied, ranking Dominant or High Profile in 62% of all markets.
In the July 2025 RECMA Overall Activity Volume (OAV) analysis that tracks billings volume for more than 800 agencies across 54 markets), OMD was once again ranked #1 by volume, with close to US$ 35.6 billion in total billings –outperforming its nearest competitor by US$4.4 billion – and YoY growth of +9.5 %.
