PARIS, FRANCE – The Double Tacos are back for a limited time at KFC France starting June 18. A new stop on the street food world tour imagined by Havas Paris, this cult creation is making a comeback—still as crispy as ever, and unmistakably KFC-style.
A film full of love, mariachis and spicy sauce.
To accompany this launch, Havas Paris presents a new film directed by Cloé Bailly, in the spirit of the previous ones: ultra pop, offbeat, and packed with references. This time, Britney Spears’ iconic “…Baby One More Time” is reimagined mariachi-style, in an unexpected love letter to KFC’s take on the taco. A visual, musical, and undeniably crispy moment.
A full-scale campaign
OOH and DOOH billboards, TV spots, social media, digital, Spotify… This new leg of KFC’s road trip is impossible to miss.
Jordan Molina & Ludovic Miege, Associate Creative Directors at Havas Paris: “We wanted to pay tribute to the taco in our own way: with mariachis, a dash of pop culture, and plenty of self-deprecation. A generous film that makes you want to sing as much as take a bite.”
Available from June 18 in all KFC France restaurants, for a limited time.
CREDITS
CLIENT: KFC FRANCE
Isabelle HERMAN, Pierre CAILLEAU, Guillaume SAEZ, Rebecca LIWER, Kenza SPIES
AGENCY: HAVAS PARIS
Creative Director: Stéphane GAUBERT
Associate Creative Directors: Jordan MOLINA & Ludovic MIEGE
FILM
Art Director: Julien BOISSINOT
Copywriter: Jean Romain SPARANO
OOH/DOOH
Art Director: Jean-Yves DEL VOLGO
Copywriter: Antoine PALLE
Photography: Yann STOFER
Partner: Patrick LE CERF
Account Director: Geoffroy GRUNBERG
Head of Production: Carine PETIT
Production Manager: Karen ELALOUF
Strategic Planning: Romain ROUX, Mehdi LOUSSAÏEF
Creative Traffic: Alexandra CHAOUAT
SOCIAL MEDIA
Senior Consultant: Léa LASRY
Art Director: Brice ETIENNE
Social Strategist Lead: Jennifer CAPESTAN
Community Manager: Eliot DISLE
FILM PRODUCTION: ICONOCLAST
Director: Cloé BAILLY
Food Stylists: Valéry DROUET & Léa DROUET
Producer: Benoit ROQUES
BEAUTYSHOOT / OOH PRODUCTION: MAD
Producer: Jimmy HALFON
Director: Pépé LANSKY
