NEW YORK, USA – Interpublic Group, a global leader in marketing and communications, has officially launched Agentic Systems for Commerce (ASC), a groundbreaking AI powered solution designed to help brands navigate and optimize today’s increasingly complex and data driven commerce landscape.
At a time when consumer behavior is rapidly shifting across digital platforms and sales channels, ASC offers brands an integrated system built to go beyond conventional tools. By utilizing proprietary agentic technology, the system autonomously captures and interprets real-time commerce signals ranging from SKU level product data and digital shelf analytics to pricing, search visibility, and inventory metrics. These insights empower brands to dynamically adjust strategy and operations for improved margin and sales performance.
Powered by data from Intelligence Node, a transaction level data company acquired by Interpublic earlier this year, ASC enables adaptive decision-making at enterprise scale. Already in use by nearly two dozen consumer packaged goods (CPG) brands, early pilot programs have demonstrated double digit gains in both product impressions and sales conversions.
“Agentic Systems for Commerce can help brands compete and succeed in an evolving and demanding marketplace and flatten the cost curve associated with the complex commerce landscape,” said Philippe Krakowsky, CEO at Interpublic. “We believe ASC can become a new revenue stream for us, and it’s another way in which we can use AI to scale our expertise and expand our business beyond our core capabilities of marketing communications and media, into solution sets that deliver quantifiable results.”
To support initiatives such as this one, earlier this year Interpublic appointed Yaniv Sarig as the Global Head of AI Commerce and completed the strategic acquisition of Intelligence Node, whose market-wide, real-time signal capabilities power the commerce intelligence and activation at the core of the offering.
ASC marks a foundational shift for sales and marketing teams from standalone tools to intelligent systems, allowing brands to move from reactive to adaptive operations, with unified, financially aligned performance across the entire commerce ecosystem.
