AUSTRALIA – Independent creative network DO. Agency has secured a major win with its appointment as the creative agency of record for iconic Australian FMCG brand Primo Foods, following a competitive pitch process.
The partnership was awarded on the strength of DO.’s deep market understanding, innovative agency model, and ability to deliver distinctive creative that fuels brand growth. The agency will work across Primo’s portfolio to drive fresh, strategic and culturally resonant campaigns.
“We’re incredibly excited to be working with Primo, an iconic Australian business with some incredible brands, led by a brilliant bunch of marketers,” said Paul Coles, Partner and Managing Director at DO. Agency. “We can’t wait to partner with Susanna and the team, to continue to develop, build and grow their brands”.
Susanna Polycarpou, General Manager Marketing & Innovation at Primo Foods, added: “We were looking for an Agency that could think differently, challenge us creatively, and bring fresh thinking to our brands. DO. were impressive across the board, as well as being a great cultural fit. Their ability to solve business problems and engage in an agile way is refreshing.”
This appointment comes during a period of rapid expansion for DO., which has opened six new offices across Asia including Singapore, Japan, the Philippines, Thailand, Vietnam, and Malaysia all while preparing to launch a London hub.
