SINGAPORE – Emirates has appointed Ruder Finn Era as its public relations agency of record for Southeast Asia, following a competitive multi agency pitch that saw participation from several leading regional firms. The appointment covers strategic communications and execution for Emirates’ consumer travel and B2B cargo operations across key markets including Thailand, Vietnam, Indonesia, the Philippines and Malaysia.
This partnership marks a significant milestone in Emirates’ communications strategy for the region, as Southeast Asia continues to experience robust growth in tourism, enhanced regional connectivity and new route expansions. With the travel sector on an upward trajectory, Emirates aims to deepen its brand affinity and cultural resonance across the region.
Ruder Finn Era will spearhead an integrated communications approach that encompasses corporate storytelling, reputation management, market insight analysis, and locally relevant engagement strategies. The objective is to enhance Emirates’ visibility and reinforce its brand positioning in one of the world’s most diverse and dynamic economic regions.
“As a region, Southeast Asia is one of the most diverse and dynamic business landscapes in the world,” said Anthony Larmon, Managing Director, Ruder Finn Era. “As a Skywards member myself, the team and I are very proud to support Emirates, a brand that sets the global standard for excellence in air travel. Together, we will help stories travel across borders and leave a lasting, memorable impact.”
The appointment further cements Ruder Finn Era’s standing as a top tier communications consultancy in Asia-Pacific. Recognized for its award-winning campaigns across corporate, lifestyle and social impact sectors, the firm is the only Southeast Asia-based PR agency to have earned a PRovoke Global SABRE Award. It also continues to garner recognition as one of the region’s leading consultancies with multiple Consultancy of the Year honors to its name.
