SINGAPORE – Elephant, India’s leading independent design and brand consultancy, is stepping into a bold new chapter with the launch of its Asia Pacific hub in Singapore.
The APAC practice will be spearheaded by Swetha Iyer, a seasoned design and client relations leader with deep expertise in crafting strategic brand solutions for global clients. With experience at Why by Lonsdale in Singapore and Landor in India, alongside a long-standing association with Elephant, Swetha brings both international perspective and an intrinsic alignment with the agency’s culture and values.
Founded in 1989, Elephant has been at the forefront of shaping the business of design in India. Its 70+ strong team of strategists, researchers, designers across multiple cities, the consultancy partners, including Tata, Reliance, Himalaya, Emami, Marico, Coca-Cola, Domino’s, Revlon, L’Oréal, and Chicco. As a founding member of The Design Alliance Asia — a collective of leading independent design agencies sharing cultural and regional insights for over 25 years — Elephant has always championed collaboration and cross-cultural creativity.
With Singapore as its base, Elephant is set to amplify its presence in the dynamic Southeast Asian FMCG and consumer brand landscape, while also deepening its partnerships with existing clients in the region. This expansion underscores Elephant’s vision to harness cultural insights, creativity, and innovation to help brands in Asia Pacific thrive.
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“This is not just an augmentation. We see APAC growing to match, or even surpass, our India practice in the coming years, driven by our sensitivity to cultural insights and our agility in collaborating with diverse talent across the region,” said Ashwini Deshpande, Co-founder & Director, Elephant.
“My association with Elephant has been built on shared values and a passion for consumer brands, and returning to lead the APAC practice feels like a natural continuation of that journey. Singapore, as the gateway to Southeast Asia, is a vibrant hub with a diverse cultural footprint that also reflects Elephant’s design vision and ethos. I am excited to be part of this chapter and to propel Elephant’s expansion into the Asia Pacific region.”” added Swetha Iyer, Growth Director – APAC.
