New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Innocean expands into the Japanese market, partnering with 67-year strong agency ADK
MANILA, PHILIPPINES — Today INNOCEAN Global CEO William Lee announced that the company has signed a memorandum of understanding (MOU)…
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Pouch.ph and One Coop Tech launch CoopPay, a mobile wallet app for cooperative members in the Philippines and ASEAN
MANILA, PHILIPPINES — In partnership with One Cooperative Technology Service (OCTS), the first and only CDA-registered technology service cooperative in…
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Mediaplus secures international account for E.ON with projects spanning 10 countries
BERLIN, GERMANY — The E.ON Group has decided to work with the Mediaplus agency group in the future, following a…
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Superson expands global footprint with EMEA hub launch in Amsterdam
SINGAPORE — Superson, the global operating system designed for commercial creativity, has expanded with the launch of an EMEA hub out of Amsterdam and a new ambition to scale its…
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Havas launches Havas Red into the Indian market with PR Pundit acquisition
MUMBAI, INDIA — Havas has acquired a majority stake in PR Pundit, one of India’s foremost PR consultancy firms. This…
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The Secret Little Agency wins creative mandate for Ikea Singapore
SINGAPORE — Following a highly competitive closed-door pitch, IKEA Singapore has appointed independent creative agency The Secret Little Agency as…
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Confused.com appoints Leo Burnett as new creative agency of record
LONDON, UK — Financial services comparison platform Confused.com has named creative agency Leo Burnett as its new creative agency of record, following a competitive pitch conducted…
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Initiative expands footprint in Asia Pacific by opening Pakistan office
SINGAPORE — Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan for the launch of…
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Dionie Tanada and Sajid Guerrero launch new independent agency, Leron Leron Sinta
MANILA, PHILIPPINES — After winning multiple international and local awards in advertising, Dionie Tanada and Sajid Guerrero have launched Leron…
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Dentsu launches Global Practices structure, raking in talents and expertise from offices across the globe
TOKYO, JAPAN — Dentsu announced the launch of its Global Practices structure and key leadership appointments, led by Jean Lin,…
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Adidas India awards social mandate to Famous Innovations Delhi
MUMBAI, INDIA — Famous Innovations Delhi, an independent creative agency, is proud to announce its successful acquisition of the prestigious…
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Korea and Singapore bolster cross-cultural collaboration with Korea Arts Management Service and the National Arts Council of Singapore partnership
SEOUL, SOUTH KOREA — The Korea Arts Management Service (KAMS) and the National Arts Council of Singapore (NAC) signed a Memorandum of Understanding (MoU) committing to champion the creation and appreciation of the arts in South Korea and Singapore over the next…
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FCB Ulka wins the creative mandate for Shoppers Stop
MUMBAI, INDIA — FCB Ulka, one of India’s leading integrated marketing communications agencies, has won the creative mandate for fashion…
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