New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Experience Commerce of Cheil India wins social media mandate for Tata MenCan
MUMBAI, INDIA – Experience Commerce, a leading digital agency within the Cheil Network, has secured the annual social media mandate for Tata MenCan; a…
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Goodman Fielder keeps Initiative Australia as its media partner for both ATL and BTL
SYDNEY, AUSTRALIA — Leading media agency Initiative Australia announces the continuation of its longstanding partnership with Goodman Fielder, confirming it…
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National Trades Union Congress appoints MullenLowe Singapore as creative agency on record
SINGAPORE — MullenLowe Singapore has been appointed by the National Trades Union Congress (NTUC) as its creative agency on record,…
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82.5 Communications wins creative mandate for Bacardi Private Limited brand with a focus on elevated experiences and stories
MUMBAI, INDIA — 82.5 Communications has been entrusted with the creative mandate for one of Bacardi India Private Limited’s brands, with…
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GroupM wins L’Oréal Korea account for media planning and buying
SEOUL, SOUTH KOREA — GroupM, WPP’s media investment group, has been appointed by L’Oréal Korea as its media planning and…
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INVNT Group Singapore celebrates new business wins in 2024 with LinkedIn and Xero
SINGAPORE — Brand storytelling and experiential innovation agency INVNT GROUP Singapore is wrapping up 2024 with major new business wins…
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Chat, meet Minotaur: a game-changer for brands, communities, and creators
MANILA, PHILIPPINES — MINOTAUR officially pushes its start button in the Philippine marketing industry. With a team of the most…
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Engaging.io celebrates a year of exciting new clients and a growing team across the globe this 2024
SYDNEY, AUSTRALIA — Engaging.io is rounding out a successful 12 months, with the addition of 40 new clients, an expanded US…
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Meltwater rounds off 2024 with major wins and partnerships in Asia Pacific
SINGAPORE — Meltwater, a global leader in media, social, and consumer intelligence, announced a suite of significant company updates as well…
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Apparent wins Volkswagen Group Australia’s digital and CX business
SYDNEY, AUSTRALIA – Independent agency Apparent has been appointed to Volkswagen Group Australia’s digital and CX business following a competitive pitch.…
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Mactan Cebu International Airport signs exclusive advertising concession to United Neon for redefined airport campaigns
MANILA, PHILIPPINES — Mactan Cebu International Airport (MCIA) awarded the premier airport’s exclusive advertising concession to marketing powerhouse United Neon Media…
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BBDO China forges partnership and collaboration with Dunhuang Contemporary Art Museum to strengthen cultural branding
SHANGHAI, CHINA — BBDO China has announced a strategic partnership with Dunhuang Contemporary Art Museum to cultivate a new “artistic…
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L’Oréal Group Agency Village brings in Clemenger BBDO for brand and social across Australia and New Zealand
MELBOURNE, AUSTRALIA — Clemenger BBDO has been appointed to the L’Oréal Group Agency Village after a competitive pitch, taking on responsibilities…
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