SYDNEY, AUSTRALIA – Studio LDN has been appointed by three leading healthcare providers including Medcast and Hola Health, to deliver branding, customer experience strategy and digital transformation.
A UX, design and strategic experience agency, Studio LDN won the new business without pitches, reflecting growing demand for specialist partners who can combine strategic brand thinking with deep digital and AI capability.
For health professional education provider Medcast, Studio LDN has been appointed to refresh the master brand with a more modern, technology-led positioning in clinical education. In addition, the Sydney-based independent agency is working in close collaboration to craft MedLuma’s end-to-end customer experience delivered across three phases to design how clinicians engage with AI-powered learning at the point of care. Studio LDN’s remit spans brand strategy and identity for both Medcast and MedLuma, UX and product design for MedLuma, and the website design and build for Medcast’s relaunch.
To launch MedLuma, the agency will leverage LDN AI Lab, its experimental AI division, focused on building and testing solutions that enhance customer research, UX, CRO and creative content.
Susann Clifton-Smith, head of marketing and communications, Medcast, said: “There is no shortage of agencies offering the perfect pitch to elevate brand position and refine look and feel. What set Studio LDN apart was not the pitch, but the partnership. From day one, they have been a joy to work with, listening deeply, thinking through solutions with care, and iterating alongside our team at every step to deliver a strong brand proposition and customer experience.”
Hola Health, a 24/7 on-demand digital healthcare platform supporting over one million Australians, has appointed Studio LDN to reposition and reestablish the brand as a distinctive player in the crowded telehealth space, with a clearer point of difference. Studio LDN will manage brand strategy and identity, as well as creating a new digital platform designed from the ground up to drive conversion.
In a third new business win, Studio LDN has been appointed by a major global medical device company for customer research, specifically social listening, to inform their social strategy as well as exploring new creative territories.
James Sutton, founder and director at Studio LDN, said the wins underline the agency’s growing reputation in the healthcare sector and its ability to help ambitious brands move quickly in an increasingly technology-led market.
“Health brands are operating in one of the most demanding environments imaginable. They need clarity, trust and a digital experience that genuinely supports the business, not just the brand,” James said. “What these wins tell us is that clients are looking for more than a design agency. They want a partner who understands the sector, can think strategically about the product and brand challenge, and has the capability to help bring new ideas to life.
“LDN AI Lab is where we test, build and learn and gives us a practical edge when clients are asking how AI can improve research, UX, CRO and content, and that thinking was a clear part of the appeal in projects such as Medcast’s MedLuma. We’re seeing more brands looking for partners who are not just following the conversation around AI, but actively experimenting with what it can do for real customers and real business outcomes.”
Founded eight years ago, Studio LDN delivers insight-led experiences for brands that want meaningful human interactions at the heart of every touchpoint. Working alongside agencies and directly with clients, it has partnered major brands such as Mastercard, University of Sydney, Sydney Royal Easter Show, QBE Insurance, Flexiroam.
