MUMBAI/BENGALURU, INDIA – As it marks its fourth anniversary, independent creative agency The Yellow Shutter has unveiled its latest venture, ShutterPop: a dedicated content studio designed for today’s always on, platform native digital world.
Since its inception, The Yellow Shutter has carved a reputation for blending sharp storytelling with cinematic craft, producing ad films for more than 200 brands across FMCG, fashion, EdTech, healthcare, and finance. But as audience behaviors evolve and brands demand speed, agility, and channel specific storytelling, ShutterPop emerges as a natural extension that bridges big-idea production values with the nimbleness and efficiency that modern marketing requires.
The agency’s portfolio boasts work with a formidable roster of clients including Tilda Rice, Novo Nordisk, AMD India, Trends, Mia by Tanishq, Policy Bazaar, Tally Solutions, Himalaya Wellness, EatFit, Yousta, Karnataka Bank, Jubilant Foods, Manipal Hospital, Saffola, Cipla, Flipkart, and Google, among others.
“The world of content is a stage that’s always changing, and we’re ready for our next act. ShutterPop is our answer to the demand for purpose-driven content that performs at the speed of culture. We’re committed to breaking the myth that big ideas need big budgets, living by our motto: ‘Think small for bigger impact.’ While our ad film work continues to thrive, we’re already looking to the future—integrating great scripts with AI to conquer new frontiers in filmmaking,” said Dilpreet Kaur Sandhu, Head of Business Growth & Strategy, The Yellow Shutter.
Adding to this, Gaurav Arora, Co-Founder of The Yellow Shutter, shared “Four years, 50+ brands, and countless stories later—it still feels like the start of an adventure. What began as a passion has grown into something much bigger, and ShutterPop is the next leap. It puts the spotlight on short-form video storytelling and the exciting possibilities of AI-driven films. From our first experiment to now creating 40+ AI-powered films, this journey has been full of learning, laughter, and magic. With ShutterPop, we’re set to keep that momentum alive—with bolder ideas and stories that only get better from here.”
ShutterPop is poised to specialize in AI-led videos, reels and short-form content, explainer videos, product launch films, employer branding narratives, and animation, among other formats. With hubs in Bengaluru, Mumbai, and Delhi, and a growing network across India and beyond, the studio blends the rigor of filmmaking with agile creative workflows.
