SYDNEY, AUSTRALIA – Cult favourite dessert brand Wicked Sister has appointed independent media agency Slingshot to lead its media strategy, planning, and buying efforts across all channels in Australia. The partnership marks a significant step in Wicked Sister’s ambition to scale its presence and ignite a new phase of brand led growth.
Slingshot’s remit encompasses all core brand activity and forthcoming partnership campaigns, with a clear mandate: to deliver a step-change in growth and embed Wicked Sister more deeply into the Australian cultural landscape.
Founded in 2009 by Paul Polly, Wicked Sister was born out of a vision to create indulgent desserts that evoke nostalgic, comforting memories. The brand has since developed a loyal following, with a range that includes rice pudding, crème caramel, panna cotta, high protein puddings, mousses and tiramisu.
Slingshot CEO Simon Rutherford said: “Wicked Sister is the kind of brand we love, category defining, hungry for growth, and ready to do things differently. They’ve already nailed the product. Now it’s time to inject that same level of disruption into their media. We’re thrilled to help unlock their next chapter.
Pedro Demartini, marketing director at Wicked Sister, added: “We were looking for a media partner that could match our appetite for bold thinking and smart execution, and Slingshot delivered. Their energy, strategic clarity, and FMCG experience made them the ideal fit to help scale Wicked Sister.”
The first campaign under the new partnership is expected to launch within the next 12 months, focusing on building brand momentum through distinctive communications and culturally resonant partnerships.
