SINGAPORE – billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Sunil Yadav as Head of Revenue, Asia Pacific. This strategic addition underscores billups’ commitment to accelerating its growth across the APAC region and delivering greater value to clients and partners.
Yadav brings extensive commercial and leadership experience from some of the world’s most respected organizations, including Amazon, Twitch, Dentsu, WPP, Publicis, and multiple startups. He has spearheaded initiatives for global brands such as General Motors, Mondelez, Unilever, P&G, Samsung, Lenovo, Razer, HSBC, and Kraft Heinz.
Beginning his career as a Media Researcher with IMRB (now part of Kantar) in India, Yadav has since built a distinguished track record across agencies, media companies, and adtech ventures. At Amazon Ads, he led agency development across APAC before taking on commercial leadership roles in Southeast Asia, the Middle East, and emerging EMEA markets. During his tenure, he developed a screen-planning tool for Twitch and drove data integrations with agency planning tools. Most recently, Yadav has advised startups and media businesses across DOOH, edtech, and retail media.
As Head of Revenue, APAC, Yadav will be responsible for developing billups’ commercial and investment strategy across the region. He will work closely with supply-side partners to strengthen relationships, while also providing leadership support to the company’s evolving product offering and ambitious client development strategy.
“I’m delighted to join billups at such a pivotal time in its growth journey, and to be part of such an ambitious and forward-thinking team,” said Sunil Yadav, Head of Revenue, APAC, billups. “Together, we have a real opportunity to build on the company’s success, scale with impact, and ensure our clients continue to see the benefits of that growth.”
“Sunil brings a wealth of experience from both demand- and supply-side businesses, with an impressive track record of scaling commercial initiatives, generating value across the supply chain, and optimizing solutions for clients,” said Henry Lucas, Global Chief Revenue Officer, billups. “His appointment underlines billups’ commitment to investing in top talent as we continue to expand across the region and deliver even greater value to our clients.”
“We are excited to welcome Sunil to the billups family as our new Head of Revenue for Asia Pacific,” added Ben Milne, Chief Executive Officer, APAC, billups. “His appointment is perfectly timed to align with billups’ significant growth and innovation in the OOH media space. Sunil’s extensive leadership and expertise will be invaluable as we continue to expand our product offerings and enhance our partnerships in the region.”
Yadav’s appointment comes at a time when the OOH industry is undergoing a rapid shift toward digital and programmatic solutions. With advertisers increasingly seeking data-driven strategies, omnichannel integration, and measurable campaigns, his leadership will be critical in helping clients and partners navigate this evolving landscape.
