MUMBAI, INDIA – Dentsu Creative Isobar has announced the appointment of seasoned industry leaders Dhruv Tiwari and Zubin Jauharias Group Executive Creative Directors, underscoring the agency’s ambition to drive transformative, culturally rooted creativity that connects with modern India while celebrating its traditions and diversity.
Both will report to Abhijat Bharadwaj, Chief Creative Officer of Dentsu Creative Isobar, and will spearhead the agency’s creative vision across a rapidly expanding portfolio of ambitious brands. Their mandate: to craft work that is culturally resonant, commercially impactful, and emotionally compelling.
Dhruv Tiwari joins from DDB Mudra, where he transformed the North office into a hub of creative excellence. With a portfolio that spans McDonald’s, Royal Enfield, Kent RO, and DLF Mall of India, Dhruv has consistently built campaigns that are not only award-winning but also culturally iconic. His work—recognized at Adfest, The Abbys, and Kyoorius—demonstrates the power of storytelling to drive both emotional connection and business growth.
Zubin Jauhari returns to dentsu after a decade of pioneering work that turned brands into cultural landmarks. From creating viral sensations for Swiggy, Flipkart, Airtel, and ITC to transforming Ola Electric into India’s leading EV brand, Zubin’s career is marked by a seamless blend of strategy, storytelling, and cultural relevance. His accolades include Cannes Lions, a Spikes Asia Grand Prix, and the Kyoorius Black Elephant.
Speaking on the appointments, Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar said, “For the last year and a half, we have been doing a lot of hiring for Dentsu Creative Isobar. Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin to lead the rest of the team. Zubin is an award winning creative who is an expert at new age creativity and Dhruv is an excellent leader who possesses the experience and a vast portfolio of highly successful campaigns under his belt. After these hires, I’m very excited about our future. We’re in the fight and gunning for greatness.”
Dhruv Tiwari added, “I’m here to stir things up – to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”
Zubin Jauhari commented, “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about – all while having a ton of fun doing it.”
Sahil Shah, Chief Executive Officer, Dentsu Creative Isobar said, “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150+ creatives, they will help Dentsu Creative Isobar craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.
Together, Dhruv and Zubin represent the bold, future-focused vision of Dentsu Creative Isobar—harnessing technology to amplify culture, blending content with influence, and delivering work that resonates locally while setting benchmarks globally. Their leadership reflects dentsu’s mission to elevate brands through creativity that is ambitious, culturally rich, and socially meaningful.
