ASIA-PACIFIC – BEIJING, CHINA, MAY 2011 – OMD China has been awarded the media business of Founder Finance Services following a recent pitch that involved the incumbent Universal McCann. While UM retained the IT segment of Founder, OMD was awarded the Finance Services segment.
SiewPing Lim, CEO OMD China, said, “Founder is one of the most respected companies in China and definitely one of the top Chinese brands. I am thankful of the opportunity given to us. The team is charged to deliver on the vision of the brand in a fast and dynamic market. We look forward to helping the Founder Brand Management team to build a strong global brand that is based in China."
Founder Finance Services plays a key role in enabling the Founder Group to be a strong and large international business entity and they are slated to launch a major brand campaign in the second half year of 2011. Since its establishment more than 20 years ago, Founder has grown to become one of the largest conglomerates in China.
The contract with OMD China is effective immediately.
