SYDNEY, AUSTRALIA — In a move that signals a deeper foray into the media landscape, marketing consultancy -lution has named industry leader Mike Worden as its first Chief Media Officer and Partner.
Known for helping brands shake off legacy marketing structures in favor of nimble, in-house and hybrid models, -lution’s latest appointment underscores its expansion into media advisory, a space that’s becoming a pressure point for CMOs seeking transparency, control, and performance.
Worden’s appointment is part of a broader wave of talent joining the consultancy. Nicola Smith-Cullen, former Group Head of In-House Agency at Accent Group, has come on board as a Creative Operations Consultant. Josh Cave, previously Client Partner at Oystercatchers in London, has also joined as Consulting Project Lead.
On his appointment, Worden says: “The media industry is undergoing its biggest shift since the advent of digital and more brands are choosing to in-house some part of their media operations as they look to make their budgets work harder. I’ve seen first-hand how transformative this can be for a business, and I’m really excited to work with the incredible team at -lution to help more CEOs and marketing leaders tap into these solutions.”
Chris Maxwell, Founder and CEO of -lution, says: “Mike’s appointment brings firepower and credibility to our growing media practice. His track record across in-house and external agency leadership roles is unmatched, and we’re excited for what this means for our clients as the seek more control, accountability and value from their media investments.”
This expansion of the team reinforces -lution’s philosophy of bringing in exceptional client-side talent, strengthening its ability to deliver advisory and implementation support across creative, operations, martech and media.
