SYDNEY, AUSTRALIA – Independent brand design agency Molasses has appointed Andy Hopkinson to its creative team following a period of sustained business growth and new client wins.
Hopkinson brings extensive experience working with alcohol and FMCG brands, including First Light, Mountain Culture and Stone & Wood. He will work across Molasses’ full client portfolio, supporting the agency’s founders and creative team as it continues to expand its design capabilities.
With eight years of experience across in-house marketing teams, brand studios and his own freelance business, Hopkinson is experienced in visual problem-solving, with expertise spanning art direction, packaging, brand identity, typography and digital design.
An award-winning specialist in FMCG and alcohol brand design, Molasses has grown rapidly in recent months, with new clients including Taylors Wines, for which it is leading design strategy. The agency’s broader portfolio includes Pernod Ricard, Allied Pinnacle, Marnong Estate, Briar Ridge, MILKLAB, and Birch & Waite.
Dan Parritt, co-founder and brand director at Molasses, said “Over the past eight years we’ve steadily grown our work with FMCG and alcohol brands. As markets continue to evolve and their service requirements extend, we need the most experienced talent in place to ensure the agency continues to deliver the best design, insight and service to them.
“As well as being an awesome person, Andy has a great understanding of design and production, particularly in the beer space, and thinks with a strategic lens, a perfect fit for what we deliver for our clients. We are delighted to welcome him to the team.”
Hopkinson said “I believe in the power of great branding and design, specifically when it comes to connecting with the right consumer at the right time. I’m excited to get stuck into expanding my design thinking, working with the team across a broad range of FMCG and alcohol clients.”
