SINGAPORE – Spikes Asia has announced the 2021 Jury President line-up as well as the full juries for the Tangrams Strategy and Effectiveness Awards. Sixteen industry leaders across networks, independent agencies and advertisers have been appointed to lead juries across both awards.
Spikes Asia presents a unique opportunity for entrants to benchmark a piece of work in both creativity and effectiveness at the same time across two of the region’s most prestigious award programmes in branded marketing communications – Spikes Awards and Tangrams Strategy & Effectiveness Awards.
The presidents along with their juries will evaluate entries submitted into 28 combined Spikes and Tangrams award types spanning the industry’s spectrum.
Commenting on the Spikes Jury Presidents and the Tangrams Jury, Philip Thomas, President, Ascential Marketing Division & Chairman, Spikes Asia said; “This is a collective of leading experts from across the Asia-Pacific region whose knowledge and experience places them well to recognise genuine creative excellence while understanding the unique nuances of individual markets. The 2021 Tangrams jury is our biggest line-up in the nearly two decade history of the awards and we’re proud to have achieved gender parity. We look forward to seeing the creative and effectiveness benchmark set for the region.”
The Spikes Awards Jury Presidents have been announced as follows:
Brand Experience & Activation and Creative eCommerce
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Since joining Cheil Worldwide as the network’s first ever Global Chief Creative Officer in 2015, Malcolm has developed Cheil into one of the world’s leading creative networks. In the past year alone, Cheil WW has won over 350 global awards.
Creative Effectiveness & Creative Strategy
Kaveri Khullar, Vice President, Consumer Marketing, Mastercard Asia Pacific
In her role Kaveri is responsible for the Digital, Brand and Sponsorships mandate for Mastercard, in the AP region. Prior to joining Mastercard she had commercial and marketing roles with EMI Virgin and Diageo which included heading marketing for the Scotch & Luxury spirits portfolio and heading marketing innovation for Johnnie Walker globally.
Design and Industry Craft
Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett
When Raj became the head of Leo Burnett in South Asia six years ago, he had one goal – how to impact a million lives using design and technology. Over the years, he and his team have designed several platforms for good, including the world’s first anti-collusion road management system. Rajdeepak has won multiple awards, including the Inaugural Glass Lion Grand Prix and the first Innovation Lion for India.
Digital, Mobile and Digital Craft
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc.
Yasu joined Dentsu in 1995, where he accomplished advertising’s greatest feat: staying at the same agency for 25 years. Throughout his career, he has worked on clients such as Shiseido, Coca-Cola, Glico and Honda, been awarded several Cannes Lions and served as the Jury President of the Creative Data Lions in 2019. Yasu is in charge of leading Dentsu’s digital creative and innovation teams in developing digital brand experiences and integrated solutions using the latest technologies.
Direct and Outdoor
Tara Ford, Chief Creative Officer, DDB Sydney
Alongside her role at DDB Sydney, Tara Ford is a Board Member of the Advertising Council of Australia. She has made a career from mold breaking creative leadership and iconic creative work at some of the most creative agencies around the world. Tara’s work has been consistently recognised at the highest level, including Cannes Lions and Spikes Asia. Tara has judged and chaired at every major global award show and is an active mentor to young creatives.
Entertainment and Music
Emily Bull, Managing Director, Founder, hellofuture.tv
Emily is a Branded Entertainment Executive Producer, with over 20 years of industry experience. As a passionate advocate of film content within the digital space, Emily has worked across numerous high profile brands and hopes that her vision of brands becoming broadcasters in their own right comes true. Emily has joined several jury teams, including the Cannes Lions 2019 Entertainment Jury and the Spike Asia 2015 Branded Content & Entertainment jury where she led as Jury President.
Film Craft
Michael Ritchie, Managing Director, Co – Owner, Revolver/Will O’Rourke
Michael began his career in agencies at Ogilvy in Sydney and DDB HK before moving into the production side. 1999 saw his most successful collaboration when he joined and later became partners with Steve Rogers at Revolver. In 2018, Revolver/Will O’Rourke were awarded runner-up for the prestigious Cannes Lions Palme d’Or and won the Spikes Palm Award the same year. This is on top of winning over 15 gold Lions, including 3 grand prix’s over the years.
Film, Print & Publishing and Radio & Audio
Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy
After joining Ogilvy in August 1982 as an Account Executive, Piyush became Executive Chairman and National Creative Director of Ogilvy India in 2004 and Chief Creative Officer, Worldwide in January 2019. Over his career, Piyush has received several accolades, including the prestigious Lion of St. Mark.
Healthcare
John Scott, Creative Director, Ward6 Singapore
John’s career began in fashion & editorial design before he found his way to Pharma and health and wellness advertising at Ward6. John has over 17+ years of experience working in advertising and also runs a creative ideation, photography, and film studio with a small team of like minded creative professionals – creating content, film, vlog content, and workshops for photographers and creatives.
Innovation
Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH
Jab started his BBH career as Group Creative Director in London in 2014 and later progressed to being the Worldwide Chief Creative Officer in 2019. Under his tenure, BBH Singapore produced standout, broad ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Battle Force Live’ for Nike. Jab is the winner of over 200+ awards including 11 Cannes Lions and a Cannes Lions Grand Prix.
Media
Mark Heap, CEO APAC, MediaCom
Mark began his career journey with MEC as a summer intern and as a graduate at JWT London. Since becoming an agency leader, Mark and his team have received multiple Agency of the Year awards and Mark has been awarded Asia Pacific Agency Head of the Year and Greater China Agency Head of the Year.
PR
Vanessa Ho Nikolovski, Managing Director, Weber Shandwick
Vanessa has managed the communications needs and reputations of a diverse range of companies and brands through impactful multi-year programs. In 20 years at Weber Shandwick, she has worked with teams to build and grow some of the agency’s largest and most enduring regional client relationships. Vanessa has been active on jury panels and was recognized by The Holmes Report on its 2019 Innovator 25 Asia-Pacific list.
The Tangrams Strategy & Effectiveness Awards Jury Presidents have been revealed as:
Effectiveness
Anita Kanal, Vice President, Consumer Marketing for Asia Pacific, Visa Worldwide Pte Limited
Kanal heads up the regional consumer marketing function across AP and is responsible for improving AP’s marketing effectiveness using new data & technology and delivering best-in-class marketing programs. She also sits on the Asia Pacific Marketing Leadership Team. Bringing over 20 years of experience from global strategy and digital marketing firms, her experience includes B2B and B2C clients across a wide range of industries.
Data & Analytics and eCommerce
Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab
With over 25 years of building, advising and leading marketing & technology companies in Asia Pacific, Ken Mandel previously held leadership roles with WPP, Yahoo!, BuddyMedia, Salesforce.com, Hootsuite and Publicis. Ken is also a keen supporter of the Asian digital industry and has held numerous industry association Chairmanships. Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.
Digital Strategy
Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC
Richa is a consumer-centric, digital innovator with proven business and brand building skills acquired at the world’s leading financial and consumer healthcare brands. Voted as one of the top 6 marketers in the world by the WFA, she is recognised in the Top 25 CMOs and Innovators in Asia-Pacific. Richa has a wealth of experience in evolving traditional business practices into digital models and orchestrating organisational change spanning over 30 countries across the globe, across multiple industries in senior leadership roles and has also been a startup founder.
Media Strategy
Sindhuja Rai, Global Media Investment Lead, Mondelēz International
Sindhuja is responsible for maximizing opportunities in the area of partnership and value optimization to deliver greater ROI and impact on media investments across the globe. Additionally, she continues to lead Media and Digital in AMEA and will continue to work closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting and client organizations.
The full Tangrams Strategy & Effectiveness Awards jury has also been announced as follows:
Effectiveness Jury
AGENCY
Adrian Adshade, Head of Strategy, MullenLowe Group Singapore
Edward Booty, Chief Strategy Officer, APAC, Publicis Groupe
Sean Donovan, President, Asia, TBWA
Bob Grove, Chief Operating Officer, APAC, Edelman
Alex Lubar, President, McCann Worldgroup Asia Pacific
Vishnu Mohan, Chairman & CEO India, SEA & North Asia, Havas Group
Tuomas Peltoniemi, EVP, Managing Director, APAC, R/GA
Nirvik Singh, Global Chief Operating Officer, Chairman & CEO Asia Pacific, Middle East & Africa, Grey Group Pte Ltd
Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett
Sharon Soh, Head Of Integrated Strategy & Marketing, UM APAC
Simone Tam, CEO, Greater China, DentsuMCGARRYBOWEN International
Andy Wilson, Head of Strategy, Asia, BBDO Asia
Tobias Wilson, VP of Growth – APAC, MediaMonks
ADVERTISERS
Anita Kanal, Vice President, Consumer Marketing for Asia Pacific, Visa Worldwide Pte Limited – Jury President
Ganesh Bangalore, Sr. Director Marketing, Johnson & Johnson Pte. Ltd
Will Brockbank, GM Global Marketing, Zespri International
Somnath Dasgupta, Marketing and Innovation Director, Diageo Korea
Jasper Distel, SVP, International Group Head of Marketing, Gojek
Francis Flores, Jollibee Foods Corporation PH Country Business Group Marketing Head & Jollibee PH Marketing Head, Jollibee
Siew Ting Foo, Vice President and Global Head of Marketing Strategy and Planning, Print Category, HP Inc
Dilen Gandhi, Sr. Director & Category Head, PepsiCo India
Gaurav Gupta, Strategy Director – APAC, Kimberly Clark
Marga Mathijssen, Head of Global Marketing and Expansions Health&Wellbeing, Unilever
Joanne Pizel, Senior Director, P&G
Jodie Sangster, CMO, IBM
Reetika Singh, Digital Sales Strategy, Regional Lead for Asia & EMEA, Citi
Kristina Strunz, Global Division Director Prestige, Shiseido
Wendy Walker, Senior Director Marketing ASEAN, Salesforce
Sadaf Zarrar, Director Integrated Content and Creative Excellence, The Coca-Cola Company
Data & Analytics and eCommerce Jury
AGENCY
Emmanuel Caisse, Head of Analytics & Intelligence, APAC, Weber Shandwick
Jenessa Carder, Vice President, CX Strategy, Dentsu Isobar
Cecile Courbon, Senior Director e-commerce, Mindshare
Suzanne Croxford, Partner, Marketing Technology & Data, Wunderman Thompson
Ritika Gupta, Regional eCommerce Director, APAC, Reprise Digital (Mediabrands)
Keita Kimura, Communication Planning Director, Dentsu Tokyo
Cyrille Vincent Locatelli, Data Strategy Lead, Singapore & AMEA, Grey Group Pte Ltd
Eunice Loh, Digital & Platforms Director, SEA, Wavemaker
Hari Ramanathan, Chief Strategy and Transformation Officer, VMLY&R Asia
Takeyuki Sakaguchi, Executive manager, Marketing Group, Global Integrated Solution Div., Hakuhodo
Bryce Whitwam, CEO, MRM China
ADVERTISERS
Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab – Jury President
Ayumi Ai, Online Director, Asia Pacific, Estee Lauder Companies Asia Pacific
Stanley Choi, Head of eCommerce, Samsonite
Elaine Chum, Head of Digital & eCommerce Transformation, North Asia Area, BAT
Joanna Derry, Head of Insights & Corporate Brand, Nestle Australia
Ajay Gopalakrishnan, Senior director, Sanofi
Bernice Klaassen, SVP Existing Client Marketing, APAC Middle East Europe, Citi
Min Lin, CDO & eCom Director, L’oreal APAC ACD
Chris Maier, Head of Marketing Science, Nike Greater China, Nike
Ganna Makarenkova, Marketing Excellence Lead, AMEA, Mondelez International
Chris Maloney, Regional Consumer Engagement & E-Business Director, Moët Hennessy
Jack Wang, Global eBusiness Director, Danone Waters
Digital Strategy Jury
AGENCY
Bea Atienza, Chief Strategy Officer, Dentsu
Geraldine Cheung, Managing Director, L’Atelier China
Bitop Das Gupta, AVP & Lead, Strategic Planning, Grey Group Bangladesh
Gordon Domlija, President APAC, CEO China, Wavemaker
Tripti Lochan, co-CEO, Asia, VMLY&R
Annette Male, CEO, APAC, Wunderman Thompson
Richard McCabe, Regional Strategic Director, APAC, McCann Worldgroup
Luke Nathans, Regional CEO, APAC, Iris
Theresa Nie, Head of Fortune Lab, Cheil
Josephine Pan, CEO, Shanghai, FCB Shanghai
Eva Qin, Head of Strategy, AKQA
Eunice Tan, Managing Partner, The Secret Little Agency
ADVERTISERS
Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC – Jury President
Jessica Beaton, Director, Digital & Media, APAC, Studios, The Walt Disney Company
Ivana Bianchet Kestermann, Director, Head of CMO APAC Business Management, Platform & Digital Marketing, Credit Suisse AG
Leroy Chua, Regional Digital Marketing Director, Shiseido Asia Pacific
Elveena Cornelio, Asia Digital & Integrated Marketing Lead – CBG, 3M
Alin Dobrea, Head of Marketing Solutions and Partnerships, ZALORA Group
Denis Dong, Director of eCommerce and member acquisition, Starbucks China
Paul Anthony Katimbang, Senior Global Brand Director, Unilever
Elman Lee, Marketing Director, Group Convenience, 7-Eleven Hong Kong, Macau, South China and Singapore ( Dairy Farm Company, Limited)
Minali Shah, Director, Corporate Marketing, Global Marketing, Abbott Laboratories
Shannon Taylor, Vice President, Greater China Baby Care, The Procter & Gamble Company
Srivatsa, Director of Digital Marketing, Viu
Sarah Weyman, Director Direct Partnerships, Nike China
Yvonne Wong, Global Demand Generation – Total Brand Experience Director for APAC, Johnson & Johnson Vision
Becky Yeung, Regional Head of Brand Partnerships, Asia, Warner Music Asia
OTHERS
Pei Ling Ho, Creative Director APAC, Unskippable Labs, Google
Media Strategy Jury
AGENCY
Avery Akkineni, Head of VaynerMedia APAC, VaynerMedia APAC
Wan-Gyn Ang, CEO, Carat China
Josh Gallagher, Chief Product Officer, MediaCom
James Hawkins, Chief Executive Officer, APAC, PHD
Pat Law, Founder, Goodstuph Private Limited
Vincent Niou, Associate Vice President, Programmatic and Data Strategy, APAC, Essence
Amrita Randhawa, CEO, Mindshare Asia Pacific
Olly Taylor, Chief Strategy Officer, Host/Havas
Leigh Terry, CEO APAC, Mediabrands
Karen Wang, Chief Strategy Officer, Wunderman Thompson
Charlotte Wright, Chief Growth Officer Asia-Pacific, Wavemaker
ADVERTISERS
Sindhuja Rai, Global Media Investment Lead, Mondelēz International – Jury President
Dhiren Amin, CMO Asia, Kraft Heinz
Anupama Biswas, Regional Director – Ecommerce, Media & Analytics, Kellogg Pvt Ltd
Vinitra Chaudhuri, Director Digital Engagements, Media and Connection Planning – ASEAN, The Coca-Cola Company
Benjamin Goh, Marketing & Communications Director, Montblanc, Richemont Luxury
Alex Khoury, Senior Director – Marketing, Visa Inc.
Borko Kovacevic, Chief Operating and Marketing Officer (Singapore), Microsoft
Lennard Kwek, Head of Marketing, Asia Pacific & China, Bridgestone Asia Pacific
Peter Larko, Director of Marketing and Public Relations, Mercedes-Benz Hong Kong Ltd.
Silas Lewis-Meilus, Senior Director, APAC Head of Media, GSK
Pei Hua Lin, Head of Marketing & E-Commerce, Shilla Travel Retail Pte Ltd
Maud Meijboom-van Wel, Brand Development & Communication Director Heineken, HEINEKEN
Veneeta Ranjan, Region Media Manager – APAC, Ferrero Asia Pacific
Shane Wan, Head of Global Fuels Marketing, Shell
adobo magazine is an official media partner of Spikes Asia 2021.
