GLOBAL – LONDON, UK, JANUARY 21, 2011 – BBDO was revealed as Network of the Year for the 5th year in a row and 8th time in 12 years at the announcement of the The Gunn Report 2010 results at the IAA business lunch at The Mandarin Oriental, London. In a repeat of the 2009 showing, DDB, Ogilvy & Mather and Leo Burnett occupied slots two to four.
AlmapBBDO (Sao Paulo) was named Agency of the Year, followed by BETC Euro RSCG (Paris) and Dentsu (Tokyo & Osaka) in second and third spots. Digital Agency of the Year was shared by two Swedish agencies, DDB Stockholm and Forsman & Bodenfors (Gothenburg).
Canal+ “Closet”, BETC Euro RSCG (Paris) won by a substantial margin in TV and was the first French ad to win the TV table. Dixons.co.uk “Sandals”/”Middle England”/”Piers” & campaign, M&C Saatchi (London) was also a clear winner in Print. Ikea “Facebook Showroom”, Forsman & Bodenfors (Gothenburg) was the most successful of three campaigns from Sweden in the top 5 in Digital and the Nike Livestrong campaign, Wieden+Kennedy (Portland) was the most awarded in All Gunns Blazing.
Asia-Pacific ads made appearances in the top 5. Boag’s Draught Beer "Pure Water" by Publicis Mojo (Sydney) was the 4th Most Awarded Film, while VB "The Regulars" by Droga5 (Sydney) share fifth spot with three other ads. Ben & Jerry’s "Hugs"/"Whale Cow"/"Freaky Recipes" by Ogilvy & Mather Singapore was 5th in Print.
USA and UK were once again finished first and second in the Countries table. One new country joined the top 25 in 2010 – Turkey – thus bringing the total number of Countries to ever appear in this table up to 37.
Thanonchai Sornsriwichai remains the most successful Director, topping the Directors table for the sixth time. MJZ topped the Production Companies table and is now the most successful Production Company in the 12 years of The Gunn Report. Phenomena (Bangkok) is number 3 Production Company.
Advertiser of the year was Volkswagen for the 10th year out of 12. Nike is the only other advertiser to also appear in the table every year.
Marcello Serpa, Partner and Creative Director of Almap BBDO was Guest Editor for 2010, contributing commentary on The Report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables. He was also involved in making the final selections for The Showreel of The Year.
Ian Barber, Director of Communications for the Advertising Association commented, “The Gunn Report is an important industry Bellwether and demonstrates the value of the media creativity industry to the global economy. Fostering healthy competition between agencies on an international level serves to raise the game and encourages the industry to produce creative work of an increasingly high standard.”
Prior to presenting the key findings of The Gunn Report 2010, Donald Gunn, founder of The Gunn Report, commented, “Our function in life is to identify the best new work in the world each year, to identify who is doing it, and to celebrate both. We are honored that the industry entrusts us to fulfill this task.”
The Gunn Report 2010 Tables and Commentaries are viewable online at newly re-launched www.gunnreport.com. The Gunn Report & Showreel of The Year 2010 will be published in March.
