GLOBAL – OCTOBER 2011: The 2012 International ANDY Awards Call-for-Entry creative campaign gets the Hollywood treatment. The end of the world is coming, according to ANDY Chairman Bob Greenberg and his team at R/GA. Enter the ANDYs – before it’s too late!
For the third year, ANDY Awards marketing has gone entirely digital. The new campaign at 2012.andyawards.com centers on the end of the Mayan calendar in 2011, reminding creatives this will be their best chance to win “the last award of your life” – underscoring this given the fact that the ANDYs are the first show of the 2012 season. The campaign also presents the unique, fascinating idea by R/GA to place the ANDY winners in a time capsule underground data bunker at the conclusion of the Show, enabling the work to be saved “for all eternity.”
“The campaign concept originated from our wanting to light a fire under people and give them a real sense of urgency to enter the ANDYs,” says Bob Greenberg, R/GA Chairman and CCO.
In addition to the time capsule, Facebook will not only be supporting the ANDYs on the Facebook platform but planning highly interactive elements to make the ANDYs a more social experience for the entrants and winners during Final Judging, this February in Kauai, Hawaii and at the Show & Party, in New York City in April.
Joining Greenberg from Asia are Droga5 Sydney’s David Nobay, McCann Erickson India’s Prasoon Joshi, Party Tokyo’s Masashi Kawamura, Hien Nguyen of Clipper Indochine Vietnam and Calvin Soh.
Among the distinguished jury are AKQA’s Rei Inamoto, @radical.media’s Jon Kamen, CP+B’s Andrew Keller, The Barbarian Group’s Benjamin Palmer, Sagmeister, Inc.’s Stefan Sagmeister, DDB Worldwide’s Bob Scarpelli, Leo Burnett Worldwide’s Mark Tutssel, Chief Creative Officer, and Mother London’s Mark Waites. (Complete list below.)
The deadline for submission for the 2012 International ANDY Awards is January 9, 2012.
The ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising.
ANDY Jury:
2012 Chairman
Bob Greenberg, Chairman/CEO/Global Chief Creative Officer, R/GA, New York
Stephan Beringer, President, Digitas International, London & Paris
Colleen Decourcy, Founder/CEO, Socialistic, New York
Pete Favat, Chief Creative Officer, Arnold Worldwide, Boston
Rei Inamoto, Chief Creative Officer, AKQA, New York
Prasoon Joshi, Executive Chairman, McCann Erickson India, Mumbai
Jon Kamen, Chairmen & CEO, @radical.media, New York
Masashi Kawamura, Founder/Creative Director, Party Inc., Toyko
Andrew Keller, Partner/Chief Creative Officer, CP+B, Boulder
JosÄ— Mollá, Founder/Creative Director, la comunidad, Miami
Ty Montague, Co-Founder, Co: Collective, New York
Do Cao Nguyen, Executive Creative Director, Clipper Indochine, Vietnam
David Nobay, Creative Chairman, Droga5, Sydney
Benjamin Palmer, Co-Founder/CEO, The Barbarian Group, New York
Patricia Päetzold, Group Creative Director, kempertrautmann, Hamburg
Vivian Rosenthal, Founder/CEO, GoldRun & Co-Founder, Tronic Studio, New York
Stefan Sagmeister, Founder, Sagmeister, Inc., New York
Bob Scarpelli, Chairman and Chief Creative Officer, DDB Worldwide, New York
Jimmy Smith, Amusement Park Entertainment, Los Angeles
Calvin Soh, Singapore
Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy, Portland
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide, Chicago
Mark Waites, Founding Partner/Joint Creative Director, Mother, London
Simon Waterfall, Creative Director, Fray, London
Creative Credits at R/GA for Apocalypse:
Bob Greenberg, Chairman/CEO/Global Chief Creative Officer
Leif Abraham, Creative Director
Christian Behrendt, Creative Director
Andrew Eaton, Associate Creative Director
Arye Dworken, Senior Copywriter
Rebecca Schepps, Copywriter
Will Binder, Junior Copywriter
Alvaro Masa, Visual Designer
Mark Voelpel, Executive Creative Director, Digital Services
Can Misirlioglu, Creative Director, Digital Services
Silas Starr, Designer / Animator, Digital Services
Ben Plimpton, Designer / Animator, Digital Services
Vincent OuYoung, Senior Open Standards Developer
Jon Hackett, Technical Team Leader
Michele Nauman, Senior Producer
Sarah Ko, Producer
Jonny Sabbath, Associate Director, Social Media
Lucy Swope, Community Manager
Michael Lowenstern, Managing Director of Digital Advertising
Wing Cheung, Associate Producer
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