GLOBAL – JUNE 29, 2011 – Details of the first ever Festival of Media Asia, to be held in Singapore later this year, are being announced today. This is the first time the Festival of Media, the world’s first festival of media creativity and innovation, will be coming to the Asian market. The event will run from November 13 to 15, 2011, taking place at the Marina Bay Sands Hotel in Singapore.
Organized by C Squared, founders of The Festival of Media brand and Lighthouse Independent Media, the publishers of Marketing Magazine in Asia, this latest development follows the successful launch for the Latin America media industry in 2010 in Miami and come after the Global event has reached its fifth birthday in Europe.
The festival will combine a high-level conference and exhibition with networking sessions and an awards ceremony. Organizers are preparing the agenda based on feedback from some of the most senior industry professionals about the topics they want covered and the issues their businesses face.
The seminars will offer the chance for delegates to reflect on the many changes taking place in the region’s communications landscape, understand the global trends that are influencing the industry, and learn how prominent brands tackle a region so diverse in culture and reach.
Founder of the Festival and CEO of organizers C Squared, Charlie Crowe comments: “Whilst of course facilitating knowledge sharing and celebrating achievements in advertising innovation within Asia, The Festival of Media Asia will also reflect on the many changes taking place in the region and impart an understanding of the global trends that are influencing the industry. Featuring some of Asia’s leading decision-makers, this will be the most complete and future-facing event for media creativity and innovation.”
Asian participation in the Festival of Media brand is already evident from the increase in entries from the region to the Global awards. Entries from the region went up 41% from last year. The region also has one of the most dynamic media industries in the world, with Asia Pacific expected to overtake Western Europe as the second largest advertising market in 2012, representing 24.4% of global ad revenues.
Since the first global event five years ago in Venice, the Festival of Media has doubled in size and established itself firmly on the media industry’s calendar. Over $200 billion of global ad spend was represented at the global Festival of Media in Valencia earlier last year and 73% of delegates were drawn from C-suite or Director level.
