ASIA-PACIFIC, SEPTEMBER 3, 2012 – Sushobhan Mukherjee has been appointed as vice president for SapientNitro. Based in Singapore, he will help expand the company’s strategic capabilities and thought leadership across SapientNitro’s offices in the Asia Pacific region, including Australia, China, India, and Singapore.
Mukherjee has more than 20 years of experience in nurturing and understanding brands acquired at agencies including R/GA, JWT, and Publicis. He reports to senior vice president Dr. Christian Oversohl.
“With his well rounded marketing experience across cultures, agencies and brands, Sushobhan was a great choice for this role,” Oversohl said. “Sushobhan will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro’s connected capabilities across the communications and commerce continuum. This appointment represents a critical piece in our APAC growth strategy.”
"Consumers across Asia Pacific are embracing digital to change their lives fundamentally. Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms,” Mukherjee said. “SapientNitro is best positioned to help clients understand and navigate this fantastic journey, which is why I am excited to be here."
Mukherjee has worked across the marketing spectrum — from research to strategy to brand management — at top agencies and across cultures. His holistic experiences have shaped his customer-centric, integrated approach to marketing brands. He brings to the role a solid understanding of the digital world and a connected approach rooted in his experience in connections planning. His approach has been based on creating communications that change behavior, not merely attitudes.
Mukherjee’s recognitions include Gold at The Appies 2010 and Gold at 2010 Advertising & Marketing Effectiveness, New York, a Grand Effie in 2009, and a Jay Chiat Gold. He blogs for Forbes India and contributes regularly to Pragati, a journal published by the think tank, Takshashila Institution.
