SYDNEY, AUSTRALIA – Independent creative agency SLIK names Kim Verbrugghe as its newly appointed Managing Director. A seasoned leader in customer experience, innovation strategy, and digital transformation, Verbrugghe steps into the role with a clear mandate: to accelerate SLIK’s growth and evolution.
Verbrugghe brings with her over 15 years of leadership across some of Australia’s most recognized agencies and consultancies including Deepend, Orchard, and most recently, BCG X.ventures. Known for launching and scaling CX teams, steering major transformation programs and guiding brands through market disruption, she’s worked with a client roster that includes ALDI, Westpac, Qantas, HOYTS, and Hyundai.
SLIK co-founders, Kyle Bennett and Cooper LaPlanche, said: “As the big networks restructure and adapt to stay relevant, we’re rightsized to move fast and design our offering around real client value to build the agency of the future.
“The growing role of AI is creating new opportunities for brands to connect with their audiences more effectively, and they’re looking for partners who can guide them through this transformation. We’re excited to have Kim join us to guide these efforts. With her background in innovation, CX, and growth strategy, she’s perfectly positioned to help clients gain competitive edge while building capabilities for what’s ahead.”
Verbrugghe said: “We’re entering a new era where access to AI will commoditise execution, which makes innovation and craftsmanship more critical than ever. Our job is to help clients thrive in ambiguity, unlock new growth and build advantages they can own. SLIK has a strong foundation of creative and tech innovation. I’m excited to build on that, push into new spaces, uncover the next big opportunities for our partners, and evolve how we deliver maximum value where it counts. SLIK deeply cares about its client partners and it shows in the work and long term relationships.”
