LONDON, UK — Specsavers has appointed Emily Griffiths as Head of Production and Delivery as it continues to expand the capabilities of its in-house creative team and deliver campaigns at scale across international markets.
Emily brings more than 20 years’ experience spanning entertainment, broadcast and commercial creative production. Her career has included senior roles at Aardman Animations, BBC and Channel 4, alongside leading creative partnerships with global brands including Jaguar, MINI, Deliveroo, L’Oréal, Lloyds Bank and McDonald’s.
Across her career she has delivered complex creative projects ranging from global rebrands to world-first live broadcasts, bringing together creative, production and technology teams to execute ambitious ideas across multiple platforms.
At Specsavers, Emily will focus on supporting the continued growth of the in-house creative team, ensuring production and delivery keeps pace with the scale and ambition of the brand across markets. Her role will centre on future proofing the capabilities of the team, whilst maintaining the high standards of craft and efficiency the business is known for.
Emily Griffiths, Head of Production & Delivery, Specsavers, comments: “Specsavers has built an incredible reputation for work that is both creative and culturally resonant. I’m thrilled to be joining a team that combines big creative ambition with such a strong sense of purpose. I’m looking forward to helping bring ideas to life in innovative ways while supporting the talented teams behind the work.”
Nicola Wardell, Managing Director, Specsavers Creative, adds: “Specsavers has always believed that great creative work comes from empowered teams who deeply understand the brand and are given the freedom to push ideas further. Emily brings an exceptional depth of production expertise along with a leadership style that puts people and creativity first. As our creative teams collaborate across markets and channels, her experience delivering ambitious, large-scale work will be invaluable.”
Emily joins Specsavers with a passion for building high-performing teams and creating environments where creativity can thrive. Her appointment reflects continued investment in the company’s in-house creative capability as the brand focuses on delivering distinctive, effective marketing across its international markets.
