AUCKLAND, NEW ZEALAND – Independent full funnel agency Thompson Spencer has bolstered its media division with the appointment of three seasoned professionals from OMD, MBM and EssenceMediacom, further enhancing its presence across Australia and New Zealand.
Based in Auckland, Jake Calder joins as Media Director / Media Futurist after senior roles at OMD and MBM, where he led digital transformation and performance strategies for brands including Air New Zealand, Spark, The Warehouse Group, and the New Zealand Government. Calder, a recognised thought leader in automation, AI and digital media innovation, will spearhead the agency’s media innovation and data-driven approach.
Madison Trevella, formerly with OMD and most recently Strategy & Client Lead at Reason, steps in as Head of Media in Melbourne. Trevella’s focus will be on developing a clear, integrated media offering that unites brand strategy with performance outcomes.
Joining from EssenceMediacom, Libby Frost takes on the role of Media Planner in Auckland, bringing experience in media strategy, digital planning and integrated campaign delivery across agency and client-side environments.
Thompson Spencer Co-CEO Melanie Spencer says the appointments reflect the agency’s continued momentum and commitment to building out a best-in-class media function.
“We’ve seen phenomenal growth across the business over the past 12 months – from major new business wins to our merger with Reason and continued expansion into the Australian market,” Spencer said. “Building out our media team is the next step in that journey. Jake, Madison and Libby each bring fresh thinking and proven expertise to help us deliver even greater impact for our clients.”
The expanded 12-person media team now offers a full suite of capabilities from strategy and planning to media futurism – serving clients in sectors such as tourism, property, retail, finance, insurance, FMCG and e-commerce.
