MUMBAI, INDIA – Wondrlab, India’s platform first creative and content network, has appointed Abbas Mirza as Content Lead at WYP (What’s Your Problem), its content and digital creative agency. In this new role, Mirza will report to Wondrlab Co-Founder and CCO Amit Akali, and partner with seasoned creative leader Dipti Rode to drive content excellence across the agency’s portfolio.
With over 15 years of experience delivering award winning campaigns at the intersection of culture, creativity and technology, Mirza has built a distinguished career working with some of India’s most respected agencies and brands. A Cannes Lions winner and Governor’s Award recipient, his portfolio spans marquee names such as Colgate, HDFC Bank, Ariel, Parachute Advanced, McDowell’s No.1, Whisper, Raymond, Reliance Smart, 92.7 Big FM and Gillette. Notable campaigns include Ariel’s Share the Load (Cannes Lions), Bio-Oil’s Pregathon, HDFC Bank’s Vigil Aunty and Colgate MaxFresh’s CID Investigation.
Welcoming Abbas to the team, Amit Akali, CCO and Co-founder of Wondrlab said, “Abbas joins us as Content Lead in what is a pivotal role at WYP. He will be partnering with Dipti Rode, one of our most seasoned and sharpest creative leaders, to drive content and creative excellence across key accounts. With his rich experience and award-winning body of work, I’m excited to see the kind of magic this duo will bring to the table. Wishing them both the very best in this journey.”
Speaking about his new role, Abbas Mirza said, “For a creative professional, staying ahead of the curve is everything. With the rise of AI and next-gen tools, it’s essential to be at a place that embraces the future with the right creative vision, and Wondrlab is exactly that. I’m thrilled to collaborate with a dynamic team of young creatives and learn from a legendary leader like Amit Akali.”
