ASIA-PACIFIC, OCTOBER 2011: Fright night is almost here. BBH Asia Pacific and Chuck, the Chupa Chups mascot, will make sure that nothing will get in the way of hearing the crickets and howling wolves.
Introducing Scream Stopper, which uses Chupa Chups lollipop technology to effectively stop block embarrassing shrieks of terror at their source. Take the “ee” out of Halloween by sticking it into your mouth and humiliating high-pitched squeals, shrieks and wails are no more.
Leading up to Halloween this week, The Scream Stopper trailer is airing across Singapore cinemas – Golden Village( Horrorthon), Cathay (House of Horrors) and Sinema Old School (ScreemFest) – while over 7000 Scream Stoppers will be handed out in cinemas and night spots across Singapore this week.
Douglas Hamilton, Deputy Creative Director, BBH Asia Pacific says of the campaign: "Forget chainsaw wielding cannibals, demonic orphans or mutant clowns, the scariest thing on Halloween is letting out an embarrassing high-pitched squeal of terror in front of your mates. With Scream Stopper we’re happy to have found a solution to a truly horrific problem."
More on the global Chupa Chups facebook page at www.guruchuck.com.
CREDITS
Agency: BBH Asia Pacific, Singapore
Regional Executive Creative Director, Steve Elrick
Deputy Creative Directors, Adrian Chan and Douglas Hamilton
Engagement Planner, Lindsey Cummings
Strategic Planner, Alexis deMontaigu
Print Producer: Brell Chen
Illustrator: Kristal Melson
Broadcast Producer: Daphne Ng and Felicia Tan
Post Production: The Mill
Print Production: Peter Chee
Account Management: David Webster, Joanna Yeo
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