MANILA – BBDO Guerrero emerged as the dark horse at the 18th AOY awards last Monday for winning the coveted Agency of the Year for 2014.
The Omnicom-owned agency didn’t score any other gongs but it was shortlisted in 8 out of the 17 entries. This led BBDO Guerrero to earn the highest total score, securing the top award in the process.
“It was a testament of our consistent performance across categories,” shares Francine Kahn-Gonzales, BBDO Guerrero’s Managing Director, admitting that the competition in the last AOYs was tough. DM9 Jayme Syfu won 3 out of the 4 top awards in the 17th AOYs, including the Agency of the Year.
BBDO Guerrero was pitted against hopefuls Ogilvy & Mather and Leo Burnett Manila, which hogged the stage three times each.
Ogilvy won Best in Management of Business, Activation Excellence Award for Execution and Digital Excellence Award for Media, while Leo Burnett secured Best in Market Performance, Digital Excellence Award for Creative Effectiveness and Activation Excellence Award for Creative Effectiveness.
Other contenders for the Agency of the Year were DM9 Jayme Syfu, which won Best in Creative and Best in Industry Leadership and Community Service, and TBWA/ Santiago Mangada Puno.
The media company to beat is Starcom Mediavest, which remains as the Overall Media Agency of the Year. Led by it newly appointed CEO Leah Besa-Jimenez, the agency also snatched the Media Agency of the Year for Business Performance. Meanwhile, Mindshare took home the Media Agency of the Year for Creative Effectiveness.
Below is a complete list of the winners at the Agency of the Year Awards 2014 organized by the Association of Accredited Advertising Agencies of the Philippines (4As).
