A CALL FOR CHANGE: adobo LIA Young Creative Competition 2018

MANILA – adobo magazine, the country’s leading advertising publication, announced today the call for entries for the adobo LIA Young Creative Competition 2018. The top two winners will have a chance to fly to Las Vegas to attend the LIA judging, observe statue deliberations and have various networking opportunities, and participate in the LIA Creative LIAisons Young Creative Program on October 3-6.

For the past five years, adobo magazine provides an unprecedented platform for young creatives to share their unique and diverse perspectives of the community. For this year’s competition, the theme is focused on a gender-related cause or campaign.

THE BRIEF

8 of the top 10 creative agencies in the Philippines are helmed by women in key leadership roles.

But it seems like 8 out of every 10 pieces of advertising still show women in traditional roles: Mothers waiting for their children to come home, wives confidently cooking, and long-haired, fair-skinned young women enthusiastically beckoning at the camera.

THE CHALLENGE

Make the industry realize that authenticity in portraying women is the key to creating true business growth and genuine consumer engagement.

The target market is the industry practitioners — specifically advertising and marketing practitioners — those who have an actual say in crafting images, standards and values in the content we create every day.

MECHANICS

• Share your solution in the form of a case video, not longer than 2 minutes.
• Email your case videos to adoboLIA@adobomagazine.com with the following information:
  • Name
  • Age & Birthday
  • Agency
• It should be good enough for social content.
• You cannot be the talent in the video.

ELIGIBILTY

• Eligible contestants must be Philippine-based creatives, aged 21-30 years old as of October 31, 2018.
• Entrants must be employed in agencies who are members of the 4As Philippines or IMMAP.
• Entries must be solo submissions. You cannot enter as partners or teams. You may only enter once.
• Past adobo LIA winners are prohibited from joining. 
• adobo magazine reserves the right to disqualify any entrant who does not comply with the requirements.

THE IMPORTANT DATES

• Deadline of Entries – Monday, 23 July 2018, 7:00PM
• Judging – Wednesday, 25 July 2018

THE JUDGES

1. ABI AQUINO, Executive Creative Director, MullenLowe Philippines – Jury President
2. KAT GOMEZ-LIMCHOC, Executive Creative Director, Blackpencil Manila
3. DONNA DIMAYUGA, Creative Director, Ogilvy & Mather Philippines
4. MAAN BAUTISTA, Creative Director, McCann Worldgroup Philippines
5. CJ DE SILVA-ONG, Creative Director, TBWA\ Santiago Mangada Puno
6. DREA DIZON, Art Director, J. Walter Thompson Manila
7. ABI CAPA, Creative Director, NuWorks Interactive Labs, Inc.
8. BETSY BAKING, Managing Partner, Over the Moon Communications
9. BIA FERNANDEZ-FAMULARCANO, Creative Director, Publicis JimenezBasic
10. RACHEL TEOTICO-YULO, Creative Director, BBDO Guerrero

LIA WILL PROVIDE TWO PHILIPPINE WINNERS THE FOLLOWING

• Economy airfare at a pre-determined price to and from Las Vegas based on the origination city of the attendee and on the specified dates of travel (We will not pay for upgrades to premium economy or any fees incurred in booking travel; i.e. travel agency fees, etc.).
• LIA can only reimburse for flights to and from your origination city and Las Vegas. Any attendee that chooses to extend their stay for personal or business reasons will be reimbursed 50% of the quoted airfare.
• If the fare is lower on the date travel is booked, LIA will only pay the actual airfare.
• Five-night accommodations + room tax only (resort fee, which is mandatory for all hotels in Las Vegas & incidentals to be paid by attendee). Check-in 3:00 PM Tuesday, 2nd October; Check-out 11:00 AM Sunday, 7th October. Once the attendee has confirmed attendance, hotel reservations will be made by LIA. Attendees must have a credit card in their own name to check-in to the hotel. This is required for incidentals. 
• LIA will provide lunch on the Statue Discussion day.
• LIA will hold an opening party on the first night of Creative LIAisons, Wednesday 3^rd October, where the attendees can mingle with the Jurors and Speakers. This includes a full dinner and an open bar. (All other meals need to be paid for by the attendee.)

Please Note:

• Anyone who has previously attended is not eligible to attend again.
• All sessions and activities are mandatory for airline reimbursement.
• LIA does not pay any ground transportation to and from the airport.
• The hotel charges a daily Resort fee of $35 USD (includes WiFi) this charge is the responsibility of the attendee and will not be paid by LIA. All incidentals are the responsibility of the attendee.
• Under no circumstances will LIA extend hotel accommodations for additional days.
• All attendees from outside the US must have a valid passport with at least six months remaining before the expiration date. All Visas are the responsibility of the attendee.
• Reimbursements will be made after the event (Invoice instructions will be sent via email.

Since its inception, London International Awards (LIA) has been a worldwide Award for creative excellence in all forms of media. Being the first truly international Award of its kind, it has continually evolved as the landscape of the industry has changed. It has grown from honoring three media types, TV & Cinema, Print and Radio to the current landscape honoring 22 unique media.

To know more about the LIA Creative LIAisons Young Creative Program, visit https://www.liaawards.com/creative_liaisons/.