MANILA – ABS-CBN and Coconuts.co has started exchanging news, features and video content on their respective websites since March under a two-year content partnership deal.
ABS-CBN News Online will be publishing local and regional content from Coconuts.co and post Coconuts TV videos on its YouTube channel. In turn, Coconuts.co will syndicate breaking news, regional stories and other reports from ABS-CBNnews.com on its website.
The deal is expected to give ABS-CBN a welcome boost in terms of regional coverage and reach thanks to Coconuts’ over 3 million monthly unique visitors. Added to this is Coconuts TV which nets another 20,000 to 30,000 views per video on YouTube.
“We want to give news consumers a variety of choices in our content offerings on ABS-CBNNews.com,” says Ging Reyes, head of ABS-CBN Integrated News.
“We’re also excited to share our own brand of reporting, including our multimedia and other digital specials with the diverse audience of Coconuts Manila,” she adds.
On the other end, Coconuts.co will get the chance to get even closer to Filipinos with the country’s biggest media company. ABS-CBN News Online properties touts receiving 3.5 million daily page views and 1.3 million average daily users.
“We’re thrilled to partner with ABS-CBN, the leading media organization in the Philippines. We look forward to adding to ABS-CBN’s regional coverage of Southeast Asia, and we are keen to spread the network’s original reports amongst our audience of three million readers,” says Coconuts Media founder and managing director Byron Perry.
