MANILA – Ace Saatchi & Saatchi and DM9 JaymeSyfu were among the winners of the 41st Annual One Show Awards, which celebrated the year’s best in advertising, design, interactive, branded entertainment and intellectual property & products.
The two Philippine agencies bagged a Silver pencil each: Ace Saatchi & Saatchi for ‘ZZZ Radio’ for P&G Philippines in the Innovation: Radio category, and DM9 JaymeSyfu for ‘TXTBKS’ for Smart Communications in the Mobile: Public Service category.
Both campaigns have won several other awards in local and international shows. A multiple Lotus winner at Adfest 2014, ‘Zzz Radio’ turns radio static into a free lullaby to help mothers put their fussy babies to sleep.
Meanwhile, ‘TXTBKS’ turns old phones and unused SIM cards into educational materials, relieving school kids of the burden of bringing around heavy bags.
Among the campaign’s awards are the country’s first-ever Grand Prix in Mobile at the 2013 Cannes Lions, and just recently, Best of Show at the 2014 Kidlat Awards, where Ace Saatchi & Saatchi was the top-winning agency.
Hosted by actor Alec Baldwin, The One Show honored Gold Pencil winners across all disciplines at Alice Tully Hall, Lincoln Center in New York City.
Dentsu/Tokyo won Design Agency of the Year, while Forsman & Bodenfors won Agency of the Year. Ogilvy Group was named Network of the Year, and Volvo Trucks Client of the Year.
Overall, there were 374 winners that emerged from 21,300 submissions from 63 countries – 97 Gold Pencil Winners, 142 Silver, 134 Bronze and one Green Pencil.
From Asia, there were also winning agencies from Australia (11), China (2), India (3), Hong Kong (2), Japan (14), Korea (1), Malaysia (2), Philippines (2), Singapore (8), and Thailand (2).
“The One Show today awarded the best creative work in the world across disciplines,” said Mary Warlick, CEO of The One Club. “While we acknowledge the variety of craft, we also recognize that great creative transcends medium. Good work is good work. Period.”