Philippine News

Ad Summit Pilipinas reveals ‘Rock Star’ speakers

MANILA – April 7, 2014 – The Age of Enlightenment begins as Ad Summit Pilipinas, touted as the event that will rock the ad and marketing industry this year, has announced the list of speakers who are set to share their insights on the ever-changing landscape of the global creative scene. 
Scheduled from May 7 to 10 at the Subic Bay Exhibition and Convention Center, the summit promises to bring in “rock star” speakers, global land iconic luminaries whose works transcend creative boundaries.  

First on the list is one of the pioneers of the industry, Emily Abrera, who is currently the chairman of CCI-Asia, the content-production company behind Living Asia Channel. 
Abrera is also the president of the Foundation for Communication Initiatives, and chairs the boards of the Cultural Center of the Philippines and Children’s Hour Philippines. She is a founding member of the Women’s Business Council and currently a member of the Edsa People Power Commission, to boot. 
Another local speaker is Merlee Jayme, chairman and CCO DM9 JaymeSyfu. Jayme was Executive Creative Director for BBDO Guerrero before starting her own agency, DM9 Jayme Syfu, almost seven years ago. 
Before this, she was vice president and executive creative director of Ace Saatchi & Saatchi. Now as head of DM9 Jayme Syfu, her creative shop has been ranked the Philippines’ number one in the 2010 Campaign Brief Asia Ranking and was awarded the very first Campaign Asia Pacific Creative Agency of the Year for the Philippines 2012. 
Going global, Ad Summit will also bring in Cheuk Chiang, CEO of Omnicom Media Group APAC. Chiang’s experience is broad and eclectic, and his career to date spans across account management, strategy planning, and agency management roles in creative, direct marketing, digital, and media agencies. 
Over the past 23 years he has worked on a number of high profile brands including Coca-Cola, Heineken, Heinz, Hennessy, HP, Holden, HTC, Kraft, Mars, Myer, Motorola, Nestle, Nikon, Tiger Beer and Unilever. 
In 2010, the Internationalist Magazine named Chiang as the Agency Innovator of The Year. In 2013, he returned to Cannes to serve as an awarding judge at the International Festival of Creativity.
Other international speaker to impart his knowledge is Tom Doctoroff, APAC CEO of JWT Asia and Dick Van Motman, chairman and CEO of Dentsu Aegis Network SEA. Doctoroff is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, and the University of Chicago’s Global Management Conference. 
He has also authored two best-selling books on Chinese consumers; “Billions: Selling to the New Chinese Consumer” and “What Chinese Want”, which was published in 2012. Doctoroff, who was selected to be an Official Torchbearer for the Beijing 2008 Olympics, lives in Shanghai and speaks fluent Mandarin. 
Dick Van Motman, on the other hand, has spent over 20 years in senior account and regional management positions at DMB&B, Leo Burnett, and DDB in various European & Asian markets. 
Most recently he was president and CEO of DDB Group, Greater China. He began his career in 1989 in his native Netherlands. Van Motman is responsible for the Dentsu Network operations in the ASEAN and Oceania region. He will also be a member of its global Operating Committee.
Another speaker is Sandipan Roy, APAC Regional Strategy Director, who has gone on to be a multi-dimensional marketer with a passion for uncovering deep human insights and developing big business building ideas.
Roy is deeply experienced in developing brand, advertising, digital, CRM/data, and shopper marketing strategies. 
He has also held senior leadership roles at global, regional as well as in-country levels in strategy, P&L responsibilities and business leadership in agencies such as OgilvyOne, Y&R, Wunderman, DDB/RAPP and now, Isobar where he has played a lead role with a range of global, regional and local clients such as Citibank, McDonalds, Stanchart, P&G, Kellogg’s, Land Rover, Jaguar, Samsung, Unilever, American Express, and Singapore Tourism Board.
Meanwhile, the most recent addition to this list of speakers include Louie Morales, Chairman Image Dimension Advertising, CID Communications Inc.; Chot Reyes, head coach of Philippine National Team and head of TV5 Sports5; Marius Rebeschini, CEO of Y&R Asia Pacific; Simon Kemp, managing director of We Are Social; Ariel Fermin, executive vice president and head of PLDT’s Home Business; Charles Cadell, regional president of McCann Worldgroup, APAC; and TV host/ entrepreneur Boy Abunda.  
“It remains our vow to create a programming that will definitely enlighten our attendees on the things that they have been wanting to discover about the ad and marketing scene,” Ad Summit chair Matec Villanueva said. 
“That’s why we are bringing in the movers and shakers of our industry, because we aim for the Summit to be a world-class gathering of the creative, the curious, and the wise,” she added. 
Interested participants may contact the 4A’s secretariat at 813-4397 or 893-1205, or e-mail: Registration may also be done through the summit’s official website
For more information, visit the Ad Summit Pilipinas Facebook page and follow and @adsummitpilipinas on Instagram.

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