Philippine News

adobo Refresh: Nine hopefuls vie for a chance to go to the LIA Creative LIAisons program in Las Vegas

MANILA – Out of 56 entries, nine have made it to the second round of the adobo LIA 2016 Young Creative Competition and have the chance to go to the London International Awards Creative LIAisons, a mentoring programme fully funded by LIA in Las Vegas.

Here are the finalists:

Marie Juliebeth Monge, Art Director, Wunderman Manila
Terence Eduarte, Art Director, TBWA\SMP
Joza Myrene Nada, Art Director, Publicis Manila
Neena Felizzi Gatdula, Art Director, Ace Saatchi & Saatchi
Miel Soneja, Art Director, Dentsu JaymeSyfu
Beatrice Ocampo, Digital Strategist, NuWorks
Earl Javier, Associate Planning Director, MWG
Hans Malang, Sr. Art Director, Ogilvy & Mather Philippines
Lorenzo Martin Alajar, Art Director, Ogilvy & Mather Philippines


After a preliminary online judging, the jury composed of Abi Aquino, Executive Creative Director at MullenLowe Philippines; Alvin Tecson, Executive Creative Director at Publicis Manila; Kat Limchoc, Executive Creative Director at Black Pencil Manila; Rey Tiempo, Executive Creative Director at Dentsu Philippines; Dale Lopez, Executive Creative Director at BBDO Guerrero; Brandie Tan, Executive Creative Director at Publicis JimenezBasic; Herbert Hernandez, Executive Creative Director at Y&R Philippines; Tony Sarmiento, Chief Creative Officer at Havas Ortega; Mike Sicam, Creative Director at Ogilvy One; Jake Tesoro, Creative Director at Ace Saatchi & Saatchi and headed by Joe Dy, Executive Creative Director at McCann Worldgroup will be sitting down to pick out the two entries that best respond to the brief: make working in an advertising agency sexy again.

Since ad agencies are losing more and more people to more attractive disciplines like tech companies such as Facebook, Google, Twitter and Instagram, as well as the television, production and entertainment fields, Philippine-based young creatives were asked to come up with a digital or social campaign to talk people who left or are thinking of leaving the industry both local and global into coming back or staying in advertising.

The winners will be announced on May 27 and will be getting a free economy fare and hotel accommodations to participate in the LIA Creative LIAsons program.

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