The Philippine chapter of the International Association of Business Communicators (IABC) honored 103 works of business communication in the recent 2009 Philippine Quill Awards, held last October 22. Of these, only 25 received Excellence Awards, while the rest received Merit Awards.
This year, Petron Corporation won the most with four Excellence Awards for “Art Petron”. Globe Telecoms Inc., Smart Communications, and Campaigns PR Inc. followed with three each. Philippines Long Distance Telephone Company, Pilipinas Shell Petroleum Corporation, and United Laboratories; with two each; Dela Salle University, GeiserMaclang Marketing Communications Inc., GMA Marketing & Productions, Inc., Manila Electric Company (Meralco), and Strategic Works (Stratworks), Inc., with one apiece.
On its maiden entry, adobo magazine brought home an Excellence Award for “ADSPACE”, which comprises of the magazine’s website, social media, “newsblasts” by email and by SMS. The magazine also received Merit Awards in the writing and photography categories.
While most of the winning entries were below-the-line, PR and internal communication projects, one other Excellence awardee should be recognizable to Filipino habitués of YouTube—the Jollibee flash mob dance at the Mall of Asia, entered by Stratworks.
The 2009 Philippine Quill Awards were handed out at the Philippine International Convention Center last October 22 and was organized by the IABC. It honors programs and projects that brought value and measurable benefits to an organization or company with the use of a creative and effective communication effort.
The Philippine Quill Awards is open to all professional communicators, including communication strategists, managers and practitioners; corporate, government and NGO communicators; agency executives, creatives, HR and marketing managers.
